Juan Carlos García Sanclemente
Driving brand growth and innovation across LATAM with agile, consumer-centric strategies.
Mexico City, MX
Full time
Hybrid
Senior marketing and commercial executive with over 20 years’ experience in the Consumer Packaged Goods industry in Latin America. Proven leader in managing...
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My Career Journey
1/6
Liomont
Pharmaceutical Group Manager / Head Marketing OTC
Aug 2025 - Nov 2025 | 3m
Mexico City, MX
Led the OTC marketing strategy, optimizing the investment mix to accelerate growth across digital channels. Redesigned media investment and performance marketing mix, improving efficiency. Restructured...
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Fuxia Ballerinas & Bambula.mx
Commercial Director (Marketing & Sales)
Jun 2023 - Jul 2025 | 2y 1m
Mexico City, MX
Led marketing strategy, digital transformation, and branding campaigns, growing online communities to 99K (Fuxia Ballerinas) and 45K (Bambula.mx) followers. Launched three physical stores from market research...
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Colgate Palmolive México
Senior Marketing Manager – Home Care
Jul 2022 - May 2023 | 10m
Mexico City, MX
Led Suavitel brand strategy in Mexico, implementing digital transformation and achieving 12% organic growth. Improved gross margin by 838 basis points via packaging optimization. Developed high-impact...
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Colgate Palmolive México
Marketing Manager – Hair Care
May 2017 - Jun 2022 | 5y 1m
Mexico City, MX
Developed comprehensive hair care strategy, expanded portfolio, and drove double-digit market share and sales growth through innovation and brand repositioning. Led team and implemented Revenue Growth...
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Colgate Palmolive México – LATAM
Senior Innovation Brand Manager – Deodorants
Apr 2014 - Apr 2017 | 3y
Mexico City, MX
Introduced new category in Brazil, led innovation and relaunch of Speed Stick platform across LATAM, achieving #1 market share in Colombia and Mexico for Lady Speed Stick. Delivered margin improvements...
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Colgate Palmolive Perú
Marketing Head
Feb 2011 - Mar 2014 | 3y 1m
Lima, PE
Led marketing in Peru, designing Andean Hub model and achieving record market share growth in multiple categories. Launched Protex as leading soap brand and piloted the award-winning Super Bowl water conservation...
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Leadership
Collaboration
Motivational Skills
Cultural Sensitivity
Plan Execution
Emotional Intelligence
Most proud of (2/3)
1st
Led Suavitel brand strategy in Mexico, drove digital transformation delivering 12% organic growth and +838 bps gross-margin lift.
2nd
Led development and launch of Colgate's Save Water campaign, the company's first Super Bowl commercial.
Career Highlights
1/2
Brand Lead, Suavitel (Colgate-Palmolive) Mexico
Drove 12% organic growth and +838 bps margin for Suavitel
mexico, 2023
As Brand Lead for Suavitel Mexico I was tasked with accelerating growth while preserving the...
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Campaign Lead, Colgate — national Super Bowl launch
Led Colgate’s first Super Bowl commercial: 'Save Water'
peru, 2014
One of my most defining experiences was leading development and launch of Colgate’s 'Save Water'...
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My values
Belonging
Diversity and Inclusion
Environmental Sustainability
Customer-Centricity
Teamwork
Education
ICESI University
B.A. Business Administration
Ongoing
Javeriana University
Strategic Marketing Specialization
Ongoing
Certifications & Qualifications
Artificial Intelligence
Centella Education AI2025
Agile & Digital Transformation Coach
August Public Inc2020
Leadership Program
Harvard Business Publishing2018
Language(s) I speak
Spanish
Fluent
English
Intermediate