Juan Carlos Camacho Barraza
Driving measurable business growth with integrated marketing and digital expertise.
Mexico City, MX
Full time
Hybrid/Remote/On-site
Experienced Marketing Executive with over 15 years leading integrated strategies in consumer and automotive sectors. Specialized in 360° campaigns, Go-To-Market,...
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My Career Journey
1/5
Hyundai Motor de México
Digital Marketing Manager
Apr 2024 - Jan 2026 | 1y 9m
Ciudad de México, MX
Led digital marketing, CRM, business intelligence, and digital transformation. Integrated 360° campaigns with multiple verticals. Managed media mix, budget planning, and audiovisual production. Oversaw...
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Hyundai Motor de México
Digital Marketing Specialist
Aug 2021 - Mar 2024 | 2y 7m
Ciudad de México, MX
Operated national digital channels, managed SEO, SEM, social listening, and campaign launches.
-Executed and optimized Content, Social, Media Planning, and website performance initiatives.
-...
-Executed and optimized Content, Social, Media Planning, and website performance initiatives.
-...
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AXIS
Strategy Manager / Consultant
Jan 2020 - Aug 2021 | 1y 7m
Mexico City, MX
- Led strategic consulting and pitch development, supporting new business acquisition and portfolio
growth.
- Designed performance-oriented improvement plans across operational, advertising,...
growth.
- Designed performance-oriented improvement plans across operational, advertising,...
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Axis
Digital Creative Manager
May 2018 - Dec 2019 | 1y 7m
Mexico City, MX
-Owner of the new business unit with an average of 18% CR. Retention average of new accounts of 2 years.
- Led digital creative strategy, campaign planning, and high-impact copy development.
-...
- Led digital creative strategy, campaign planning, and high-impact copy development.
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Unique Entertainment
Digital Media Coordinator
Jan 2016 - Feb 2018 | 2y 1m
Mexico City, MX
- Managed digital positioning for six brands, increasing online visibility and channel performance.
- Executed SEM campaigns, content planning, and website coordination initiatives.
Teamwork
Success Driven
Analytical Thinking
Intercultural Communication
Collaboration
Adaptability
Creative Problem-Solving
Team Management
Most proud of (3/3)
1st
Built a KPI dashboard for our new loyalty app, consolidating first‑round data and designing a UX for top‑management insights.
2nd
Led the brand's 10‑year anniversary campaign in Mexico (2024), managing budget, large audiovisual productions and multi‑channel exposure.
3rd
Led a full funnel digital demand strategy. UX optimization in brands web page ,landing pages, CRM & paid. Digital represent 48% of total sales.
Career Highlights
1/1
Brand Lead — Mexico, 2024
Led 10th‑Anniversary National Brand Campaign
Mexico City, MX, 2024
In 2024 I led the brand’s main 10th‑anniversary campaign in Mexico. I directed creative strategy...
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Fun fact about me
By e-mail im used to close with the classic "Regards" or "Best Regards" may be for some people it sounds old fashion 😁
My values
Adaptability
Leadership
Teamwork
Creativity
Results-Oriented
Authenticity
Communication
Customer-Centricity
Growth Mindset
Team Empowerment
Education
UIC Universidad Intercontinental
Licenciado en Ciencias de la Comunicación
2010
Certifications & Qualifications
Hyundai Project Management Training MX
Hyundai2026
Hyundai Certified Connex Professional Brasil
Hyundai2024
Language(s) I speak
Spanish
Fluent
English
Fluent