Joyce Nunes
Performance marketer specializing in CPA-driven acquisition and creative optimization.
Swieqi, MT
Full time
Hybrid/On-site
Performance Marketing professional with over 7 years of experience in paid media and user acquisition, specializing in the iGaming industry. Recent roles...
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My Career Journey
1/4
Oddscanner
Paid Media Specialist
Jan 2024 - Present | 2y 4m
Sliema, MT
Managed and scaled CPA-driven acquisition campaigns for 10+ iGaming operators across multiple countries, optimizing performance across Meta Ads, TikTok Ads, and LinkedIn Ads. Led creator acquisition projects,...
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WeightWatchers
Head of Performance
Jan 2021 - Jan 2024 | 3y
Managed and optimized paid customer acquisition strategies across multiple ad platforms, led execution for compliance-sensitive verticals, and developed performance-driven media strategies. Built detailed...
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Elévon Marketing Agency
Senior Marketing Performance Analyst
Jan 2019 - Jan 2021 | 2y
Led performance optimization initiatives, structured processes, and standardized paid media operations. Designed scalable performance frameworks and automated reporting systems. Supported hiring and training...
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Netshoes.com
Marketing Performance Analyst
Jan 2016 - Jan 2019 | 3y
Managed campaigns on Meta Ads, Google Ads, and Native Ads for Netshoes Group partner stores. Created automated reports using Looker, oversaw advertising for major Brazilian football clubs, and optimized...
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Google Sheets
Team Performance Management
Growth Mindedness
Driven Personality
Teamwork
Most proud of (3/3)
1st
Achieved international career, moving to Malta and working in my field.
2nd
Grew community from 10k to 30k in <3 months at low cost per lead..
3rd
Mastered full acquisition funnel, optimizing campaigns via user behavior
Fun fact about me
I love doing all kinds of sports, my latest adventure was learning Kung Fu.
My values
Growth Mindset
Results-Oriented
Problem Solving
Adaptability
Education
ESPM Higher School of Marketing and Advertising
Digital Marketing
2019
Sumaré University
Portuguese and English Languages
2017
Carlos Drummond de Andrade University
Portuguese and English Languages
2016
Language(s) I speak
Portuguese
Fluent
English
Intermediate
Spanish
Beginner