Turning scrolls into clicks and clicks into conversions through expert content strategy.
Part time/Full time/Project based
Remote/On-site/Hybrid
I am a content strategist with over 7 years' experience in transforming complex finance, fintech, crypto, and tech topics into engaging and accessible...
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My Career Journey
1/9
FundingPips
Senior Copywriter & Editor
Jul 2025 - Present | 1y 2m
Dubai, AE
Lead end-to-end content pipeline for three brands, translating complex trading and platform concepts into educational content. Improved brand authority and engagement through SEO articles, technical guides,...
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Freelance
Content Writer
Jan 2025 - Jun 2025 | 5m
Dubai, AE
Delivered 50+ high-impact articles for global finance, fintech, crypto, AI, and iGaming clients. Simplified topics like DeFi and AI integrations, optimized for SEO, and collaborated with founders to increase...
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iBTC
Content Marketer
Jul 2023 - Dec 2024 | 1y 5m
Partnered with the CTO to distill complex DeFi concepts. Developed SEO-optimized long-form articles, whitepapers, and diverse content. Key contributor to $8M in pre-seed funding, improved Google rankings,...
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CoinGecko
Content Writer & Editor
Jun 2021 - Jul 2023 | 2y 1m
Crafted SEO-focused content, analyzed blockchain data, and created authoritative comparisons. Ensured brand guidelines and copy quality, ranking content on Google’s first page and enhancing publication...
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Defipedia
Lead Content Writer & Editor
Apr 2020 - May 2021 | 1y 1m
Led creative processes, managed campaign content and client presentations, and translated technical blockchain and crypto content into accessible copy for SEO and user engagement.
Espeo Software
Parttime Copywriter/Editor
Jan 2020 - Apr 2021 | 1y 3m
Produced tailored sales messages, advertising copy, and creative materials. Enhanced event attendance and delivered error-free, professional written content.
Business Blockchain HQ
Copywriter
Jan 2019 - Dec 2019 | 11m
Managed timelines and copywriting resources, produced high-quality SEO-optimized copy for newsletters and client websites, and improved team efficiency by training writers on SEO.
Redpulse
Market Research Analyst
Nov 2017 - Dec 2018 | 1y 1m
Developed content to influence finance and tech sectors, managed online content collections, and enhanced digital presentation through effective editorial planning.
Upwork Inc.
Freelance Content Writer
Feb 2014 - Oct 2017 | 3y 8m
Created blockchain-focused articles, conducted SME interviews, produced case studies, and improved readability and strategy through research and new content approaches.
Education
Digital Marketing
Ongoing
Jomo Kenyatta University of Agriculture & Technology