Jose Pablo De la Torre Rivera
Driving digital partner ecosystems & affiliate growth across LATAM markets.
Mexico City, MX
Full time
Hybrid/On-site/Remote
Experienced affiliate and performance marketing professional with 15+ years in building and optimizing partner networks across LATAM, notably within gaming,...
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My Career Journey
1/6
Garena — Free Fire
Business Development & Partnerships Manager LATAM
Mar 2025 - Feb 2026 | 11m
Mexico City, MX
Managed and grew Free Fire's LATAM affiliate and brand partner network, negotiated and closed major commercial agreements including a $2M deal with Walmart, and content collaborations reaching millions...
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TikTok Music
Content Operations Lead & Partnerships Relations Manager
Mar 2022 - Aug 2024 | 2y 5m
Mexico City, MX
Built and managed TikTok Music's LATAM affiliate and brand partner ecosystem, recruited and onboarded partners, designed scalable affiliate frameworks, optimized CPA, ROAS, and ROI, enhanced analytics,...
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Believe
Sr. Digital Marketing Manager
Jun 2021 - Mar 2022 | 9m
Mexico City, MX
Managed performance marketing campaigns for Latin American music artists, optimized affiliate-style acquisition strategies, executed and measured full-funnel campaigns across leading ad platforms, and...
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Apple Music
Content Editorial Partnerships & Label Relations LATAM + Iberia
Dec 2013 - Jul 2020 | 6y 7m
Mexico City, MX
Built and managed partner ecosystems in 16 LATAM markets and Iberia, negotiated deals with major labels, drove platform subscriber acquisition, designed regional affiliate campaigns, and led CRM strategies...
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Ogilvy & Mather
Interactive Producer
Jun 2012 - Jul 2013 | 1y 1m
Mexico City, MX
Led production of high-value digital campaigns, managed budgets, coordinated cross-functional teams, and delivered measurable performance improvements for major brands.
Ogilvy & Mather
Digital Project Manager
Mar 2009 - Feb 2010 | 11m
Mexico City, MX
Oversaw digital campaigns for notable clients, ensured effective CRM, web, and community management, and focused on campaign performance tracking and ROI.
Education
Universitat Pompeu Fabra
Master's in Global Music Business Administration
2008
Universidad Iberoamericana Puebla
Bachelor of Arts, Marketing & Advertising
2006
Certifications & Qualifications
Advanced Social Media Strategy
2026
Digital Marketing
2026
Project Management
2026
Data Analysis in the Music Industry
Berklee College of Music2021
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Fluent
German
Intermediate
Portuguese
Intermediate
Dutch
Intermediate