José Manuel Ruiz Tamez
Drives omnichannel brand growth with data-driven, creative campaign leadership.
Mexico, PH
Full time
On-site/Hybrid/Remote
Marketing professional with extensive experience in omnichannel media strategy, brand management, and commercial partnership development. At TelevisaUnivision,...
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My Career Journey
1/6
TelevisaUnivision
Head of Media Planning
Jul 2025 - Present | 1y 3m
Led full-cycle media strategy for high-profile campaigns including FIFA World Cup and primetime launches. Managed multi-million peso media budgets with full P&L accountability. Oversaw Share of Investment...
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Full Metal Dojo — Fight Circus Events
Combat Sports Marketing Manager
May 2021 - Mar 2025 | 3y 10m
Built marketing operations and scaled brand from startup to international recognition. Negotiated commercial sponsorships with Fairtex and premium retailers, creating sustainable revenue streams. Led omnichannel...
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Jugos del Valle - Santa Clara
Internal Communications Trainee
Feb 2024 - Jul 2024 | 5m
Developed health and hygiene communication programs adopted nationwide. Designed visual communication systems for distribution centers. Digitized HR processes, improving operational accuracy and effic...
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Epya
Marketing & Communications Specialist
Feb 2020 - May 2021 | 1y 3m
Managed commercial strategy for Salud 360 and marketing strategies for a Formula 3 racing driver and 9Round fitness franchise. Led visual redesigns for cultural institutions in Mexico City and Guadala...
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Freelance & Early-Stage Projects (FREELANCE AND PROPELLAND)
Marketing & Social Media Consultant
Sep 2018 - Dec 2019 | 1y 3m
Managed social media and content for Mate Asador. Created advertising for DIAMOND MMA's charity. Developed partnerships and campaigns for Converse México. Conducted market research for AVON and contributed...
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Freelance & Early-Stage Projects (FREELANCE AND PROPELLAND)
Marketing & Social Media Consultant
Jan 2018 - Jul 2018 | 6m
Team Management
Interpersonal Communications
Problem Solving
Education
Cologne Business School
International Exchange - Marketing & Tourism Business
Ongoing
Unisport University
Sports Psychology & High-Performance Coaching
Ongoing
Teconológico de Monterrey
Communication & Digital Media Production
Ongoing
Certifications & Qualifications
Diplomado in Sport Science, Nutrition & Marketing, AI Applications
2026
Language(s) I speak
Spanish
Fluent
English
Fluent
German
Intermediate