José Manuel Noriega Sánchez
Driving transformational growth and profitability in LatAm financial services.
CIUDAD DE MÉXICO MÉXICO
Full time
On-site/Hybrid/Remote
Senior consulting executive with over 25 years of experience across the financial sector, specializing in growth, profitability, commercial transformation,...
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My Career Journey
1/13
Deloitte
Partner, Head of RGM, Payments, and Pricing for Spanish LatAm
Oct 2024 - May 2026 | 1y 7m
Mexico City, MX
Developed RGM, pricing, and payment experience practice for Spanish LatAm. Led growth strategy projects for top banks and retailers, defined CLTV and RGM models, and created Deloitte’s Agile Revenue Transformation...
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Simon-Kucher & Partners
Senior Director, Head of FS and B2B for LatAm
May 2022 - Sep 2024 | 2y 4m
Mexico City, MX
Led B2B, financial services, and insurance practices across LatAm. Generated new business in commercial strategy, pricing, monetization, and value proposition. Mentored at MassChallenge Switzerland. Published...
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Ernst & Young (Mancera S.C.)
Strategic Planning Consulting Manager
Oct 2017 - May 2022 | 4y 7m
Mexico City, MX
Generated new business with financial sector clients in strategic planning, process improvement, and operating model transformation. Led digital transformation, benchmarking, payments, and collections...
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CASOFIN CA Soluciones Financieras S.A. de C.V.
Finance and Risk Director
Apr 2017 - Oct 2017 | 6m
Mexico City, MX
Led treasury, billing, accounting, and credit analysis; reduced accounts receivable, improved response times, established scoring models, automated invoicing, and improved payment processes.
Grupo Palmas Integra S.A. de C.V.
Administration and Finance Director
Jun 2016 - Apr 2017 | 10m
Managed treasury, accounting, HR, and finance for pawn/commercial businesses. Planned budgets, developed incentive schemes, introduced new products, and managed over 60 store locations in 20 states.
Nacional Monte de Piedad I.A.P.
Portfolio Management and Inventory Administration Manager
Jan 2015 - Jun 2016 | 1y 5m
Mexico City, MX
Designed strategic management models for product/services portfolio, maximizing revenue and overseeing pricing committee. Built financial/commercial models for 320+ branches and digital channels. Successfully...
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Nacional Monte de Piedad I.A.P.
Financial Services Manager
Jan 2013 - Dec 2014 | 1y 11m
Mexico City, MX
Oversaw pricing and revenue margin, developed customer retention schemes, designed profitability metrics, and created proprietary financing models. Enhanced revenue, implemented comprehensive research,...
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National Workers’ Housing Fund Institute (INFONAVIT)
Deputy Manager of Worker Services and Unitary Direct Enrollment
Dec 2009 - Jan 2013 | 3y 1m
Mexico City, MX
Led teams to design and implement nationwide programs, campaigns, and service models. Conducted market research, delivered training, and coordinated major service development campaigns.
National Workers’ Housing Fund Institute (INFONAVIT)
Junior Reverse Analysis Consultant
Dec 2008 - Dec 2009 | 1y
Mexico City, MX
Analyzed business opportunities, improved tax collection, and researched employer payment behavior. Launched institution-wide enrollment platform and received recognition for innovation.
HSBC Mexico S.A. de C.V.
Demand Deposits and Fees Project Lead (MXN and USD)
Jul 2007 - Apr 2008 | 9m
Mexico City, MX
Managed regional financial product campaigns and budgets, developed metrics, optimized branch processes, and redesigned key products, contributing to annual financial targets.
National Executive Committee of the National Action Party (PAN)
National Electoral Marketing Coordinator
Mar 2005 - Jul 2007 | 2y 4m
Mexico City, MX
Led procurement, marketing, supplier negotiations, and campaign concept development for presidential elections. Oversaw creation of campaign materials and corporate image.
National Executive Committee of the National Action Party (PAN)
National Electoral Research and Analysis Coordinator
May 2004 - Mar 2005 | 10m
Mexico City, MX
Monitored and analyzed polling, managed market research, and developed ethnographic studies for strategic campaign planning.
Deloitte
Transfer Pricing Consultant
Aug 2003 - Apr 2004 | 8m
Mexico City, MX
Developed transfer pricing studies, market analysis, and brand valuations for multinationals.
Creative Problem-Solving
Consulting
Analytical Thinking
Project Design
Collaboration
Change Agility
Most proud of (2/3)
1st
Developed a client business model to expand financial inclusion through new payment solutions
2nd
Led RGM, Payments, and Pricing for Spanish LatAm as Partner at Deloitte
Career Highlights
1/1
Consultant — developed an inclusive business model for a client
Designed a business model to drive financial inclusion
Mexico City, MX, 2025
As a consultant I led an engagement to design a new business model aimed at increasing financial...
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My values
Social Responsibility
Collaboration
Creativity
Problem Solving
Education
Universidad Panamericana
Master’s Degree in Project Management and Evaluation
2010
Universidad Panamericana
Specialization in International Marketing
2005
Universidad Panamericana
Bachelor’s Degree in Economics
2004
Certifications & Qualifications
Certification in Complex Problem Solving Methodology
Buffalo State University2019
Diploma in Effective Leadership and Better Customer Treatment
Universidad Anáhuac del Sur2014
Diploma in Revenue Collection and Audit Management
Instituto Tecnológico Autónomo de México (ITAM)2012
Silver Effie in Social Responsibility category for 'Infonavit Para Todos' campaign
2010
Language(s) I speak
Spanish
Fluent
English
Fluent