Jose Luis Vega
Driving international growth through innovative digital marketing strategies.
Mexico City, MX
Full time
On-site/Hybrid
Digital marketing leader with over 14 years of expertise in client and account management, driving brand growth for top international brands. Notable roles...
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My Career Journey
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Freelance
Growth & Account Manager
Jun 2023 - Present | 3y 4m
Mexico City, MX
Partnered with local businesses on digital strategy, website, content, and ads. Generated 95% of in-person spa visits and 60% of sales for a chemical company.
Hybrid Ecosystem LATAM
Client Success Manager (Hybrid DSP / Headlight Mobile Performance)
Dec 2024 - Present | 1y 10m
Mexico City, MX
Optimized campaign performance, meeting KPIs for branding and revenue. Strengthened client retention and growth. Developed regional media kit and pricing strategy, standardizing commercial processes. Launched...
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Attention Grabbing Media
Account Strategist
May 2024 - Dec 2024 | 7m
Managed U.S. client relationships and campaign optimization. Launched five nutrition supplement brands, establishing U.S. presence and generating initial sales.
Channel Factory
Regional Media Supervisor
Sep 2022 - Mar 2023 | 6m
Led Mexican Client Solutions team across strategy, account management, ad ops, and data. Oversaw KPI achievement, billing, and client relationship management.
Invigo by Wishpond
Client & Marketing Director
May 2021 - Jun 2022 | 1y 1m
Managed a portfolio of 30 healthcare accounts in U.S. and Canada. Developed strategies and led campaigns focused on ROI.
Televisa
Sr. Creative Strategist (KAM)
Feb 2013 - Jun 2020 | 7y 4m
Mexico City, MX
Oversaw $22M MXN annual profit goal through resource optimization and commercial strategy. Led branded content and performance campaigns for major clients, enhancing sales and campaign impact.
Team Leadership
Complex Problem Solving
Customer Service
Relationship Building
Action Oriented
Most proud of (2/3)
1st
Achieved 380% ROAS and averaged 350 first purchases a month for Soriana
2nd
Launched five nutrition-supplement brands in the U.S., establishing market presence and generating initial sales.
Career Highlights
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Client & Marketing Director, Invigo by Wishpond (2021–2022)
Repaired client relations and standardized account processes
usa, 2021
In 2021 as Client & Marketing Director I took over a portfolio of 30 healthcare accounts where...
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My values
Problem Solving
Growth Mindset
Initiative
Collaboration
Education
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Univ. del Valle de M xico
Advertising
Ongoing
Certifications & Qualifications
Project Management Diploma
Google Career Certificate2022
SCRUM: Team Management
Crehana2022
Language(s) I speak
Spanish
Fluent
English
Fluent