Jose Luis Mercado Roman
Driving digital growth and brand strategy across LATAM iGaming, media, and sports sectors.
Mexico City, MX
Full time/Part time/Project based
Hybrid/Remote
Senior executive with over 20 years of experience leading growth, content, PR, affiliate marketing, and brand strategies in iGaming, media, sports, and...
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My Career Journey
1/31
Luckydays.mx (SuperBet Group)
Country Manager – Mexico
Apr 2024 - Present | 2y 1m
Mexico City, MX
Lead full Mexican market operations, overseeing product, marketing, compliance, partnerships, and performance. Design and execute data-driven acquisition, CRM, paid media, programmatic, and PR strategies....
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Raíz Digital Mexico
Sports Writer
Dec 2025 - Present | 5m
MX, MX
Extreme PR
Senior Social Media Manager & PR
Nov 2019 - Present | 6y 6m
Mexico City, MX
Scaled Chelsea FC Spanish-language Facebook audience from 500K to 5M+ followers. Launched Twitter account from zero to 83K followers without Spanish-speaking star players. Secured coverage across major...
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MotorMania.com.mx
Founding & Silent Partner
Jul 2020 - Present | 5y 10m
Mexico City, MX
Co-founded and oversee a leading automotive media brand. Support monetization strategy, partnerships, editorial direction, and brand development. Advise on digital growth, content strategy, and commercial...
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Instituto José Ramón Fernández
Professor
Sep 2023 - Present | 2y 8m
Reporte Indigo
Freelance Sports Web Editor / Journalist
Oct 2022 - Feb 2025 | 2y 4m
Betway.mx
Affiliate Marketing Manager
Mar 2021 - Apr 2024 | 3y 1m
Mexico City, MX
Built and managed a high-performance affiliate, influencer, and media partner network across Mexico, Central, and South America. Negotiated CPA, RevShare, and hybrid agreements with publishers, journalists,...
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Mother Tongue
Freelance, Localization and Translation Specialist
Nov 2019 - Jan 2022 | 2y 2m
Mexico City, MX
Fans-League
Country Manager
Sep 2019 - Mar 2020 | 6m
Mexico City, MX
Closed content partnerships with Excélsior, MedioTiempo, Goal.com, ESTO, and MSN (Microsoft) globally. Negotiated league agreements with Liga Mexicana del Pacífico (LMP) and Liga Mexicana de Beisbol (LMB)....
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TEMPERO
Moderate Spanish chat on UEFA Champions League Matchdays
Sep 2019 - Mar 2020 | 6m
London, GB
Motorsport Network
Editorial Director – LATAM
Nov 2014 - Sep 2019 | 4y 10m
Mexico City, MX
Launched Motorsport LATAM from scratch across 22+ countries. Reached 4M+ monthly page views, becoming the leading motorsport digital reference in the region. Built and led regional editorial and social...
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NBA.COM
Writer
Aug 2018 - Sep 2019 | 1y 1m
Notmusa
Digital & Editorial Director
Dec 2016 - Aug 2019 | 2y 8m
Mexico City, MX
Managed editorial and commercial strategy across 10 digital and print products. Generated 30M+ MXN annually via programmatic monetization. Increased TVNotas traffic from 28M to 43M monthly page views in...
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Yahoo! Sports LATAM
Blogger / Journalist
May 2017 - May 2019 | 2y
ESPN Magazine (Mexico)
Editorial Director
Sep 2014 - Nov 2016 | 2y 2m
Mexico City, MX
Achieved 65K monthly downloads for two consecutive years. Produced the ESPN Body Issue Mexico with budgets under 150K MXN. Created 80% of editorial content independently while managing social channels...
Futbol Total Magazine
Editor in charge of the NFL season preview Magazine
Jan 2012 - Dec 2015 | 3y 11m
El Universal / Central Deportiva
Editorial Director / Web Content Manager
Jan 2011 - Sep 2014 | 3y 8m
Mexico City, MX
Scaled sports platforms from near zero to 1.7M+ unique users. Positioned product among Top 5 sports media sites in Mexico. Built and trained digital teams in SEO, social, and content best practices.
ATP and WTF Acapulco Open
Editor in charge
Jan 2013 - Dec 2013 | 11m
Playboy Mexico
External advisor
Jan 2012 - Dec 2012 | 11m
Mexico City, MX
Red Bull Mexico
PR / Editor
Jan 2011 - Jan 2012 | 1y
Mexico City, MX
Yahoo.com
Editor for Copa America
Jan 2011 - Dec 2011 | 11m
ESPN Magazine Mexico
Journalist / Editor
Jan 2010 - Jan 2011 | 1y
Mexico City, MX
Guerra Castellanos & Asociados
Senior Executive – Xbox LATAM Account
Aug 2010 - Dec 2010 | 4m
Mexico City, MX
Increased campaign impacts from 4M to 14M per month in three months. Positioned Xbox in non-traditional media for broader audiences.
Yahoo! Mexico
Senior Editor
Oct 2009 - Aug 2010 | 10m
Mexico City, MX
Record.com.mx
Senior Editor
Jan 2009 - Oct 2009 | 9m
Mexico City, MX
Testroniclabs
Senior QA/Functionality Tester
Mar 2008 - Jan 2009 | 10m
London, GB
Sports Daily RÉCORD
Reporter
May 2005 - Jan 2009 | 3y 8m
Mexico City, MX
Lasexta Tv / Lasexta.com
Journalist / Analyst / Editor
Jan 2007 - Jan 2008 | 1y
Madrid, ES
Eurosport.es
Journalist / Analyst / Editor
Jan 2007 - Jan 2008 | 1y
Madrid, ES
Hechos AM / TV Azteca
Prompter or Autocue
Sep 2004 - May 2005 | 8m
Mexico City, MX
TV Azteca
Producer of Sports Segments
Sep 2004 - May 2005 | 8m
Mexico City, MX
Growth Mindedness
Grammar
Editing
Business Acumen
Business Ethics
Social Skills
Budgeting
Personal Integrity
Accountability
Most proud of (3/3)
1st
Open a digital casino and made it a profitable operation in one year
2nd
Live and work in a different country and get exclusive interviews that became world news
3rd
Open from 0 to millions of users sports websites and work for the best companies in the world
Fun fact about me
An old dog who learns new tricks
