Driving regional go-to-market & growth through integrated B2B marketing leadership.
Mexico City (remote), MX
Full time
Hybrid/Remote/On-site
Regional marketing executive with over 15 years of experience in go-to-market strategy, demand generation, and revenue growth for global B2B organizations....
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My Career Journey
1/9
Grupo Bimbo
Marketing Assistant
- Present | N/A
Mexico City, MX
Universidad Autónoma de Madrid
Intern
- Present | N/A
Madrid, ES
Deloitte
Marketing Coordinator
- Present | N/A
Mexico City, MX
RELEX Solutions
Senior Marketing Manager & Team Lead – LATAM
Jan 2024 - Present | 2y 9m
Mexico City, MX
Lead the LATAM marketing team, developing and executing high-impact marketing strategies. Consistently exceeded YoY lead generation goals, accelerated pipeline growth, and spearheaded integrated marketing...
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Grupo Bimbo
Brand Assistant
- Present | N/A
Mexico City, MX
RELEX Solutions
Marketing Manager – LATAM
Jan 2022 - Dec 2023 | 1y 11m
Mexico City, MX
Played a key role in early LATAM expansion, launching marketing programs for regional growth and brand awareness. Executed initiatives to drive lead generation and inbound pipeline. Built relationships...
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Achilles Information
Marketing Manager – LATAM
Jan 2019 - Dec 2021 | 2y 11m
Mexico City, MX
Managed the LATAM marketing program to support retention and digital expansion. Led campaigns increasing sales pipeline and client engagement, and managed strategies to navigate challenges such as the...
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Control Risks
Marketing & Communications Manager LATAM
Jan 2013 - Dec 2019 | 6y 11m
Mexico City, MX
Directed strategies to drive brand awareness and business development. Managed digital campaigns and events across LATAM, expanded media presence, and produced multilingual marketing materials.
Compass Group PLC
Market Intelligence Manager
Jan 2010 - Dec 2013 | 3y 11m
Mexico City, MX
Oversaw sales process, CRM implementation, and prospecting strategies. Successfully led the implementation of Oracle CRM, achieving best data quality among 27 countries, and launched a Proposal Development...
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Leadership
Communications
Business Acumen
Negotiation
Decision Making
Most proud of (2/3)
1st
I aligned Marketing and Sales to prioritize high-revenue accounts, improving lead quality and conversion focus
2nd
I established partnerships with trade organizations (ANTAD, SoyLogistico) to expand market reach and distribution
Career Highlights
1/2
Channel partnerships with ANTAD & SoyLogistico
Expanded market reach through trade organization partnerships
Mexico, 2024
Working with trade organizations like ANTAD and SoyLogistico, I forged partnerships to expand...
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Cross‑functional alignment between Marketing & Sales
Refocused lead strategy onto high‑revenue accounts
LATAM, 2025
Marketing was generating a good volume of leads, but Sales pushed for more focus on high‑revenue...