José Eduardo Reyes Triana
I drive operational excellence through innovative, data-driven fan engagement.
Mexico City
Full time
On-site/Hybrid/Remote
I am a seasoned operations and program leader with over 15 years of experience driving digital transformation in the sports and entertainment industries....
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My Career Journey
1/11
Kerbal Space Program
PMO (Global project)
- Present | N/A
Pengo Stores
Product Owner (Project Delivery for B2B & D2C eCommerce)
- Present | N/A
hellofood Mexico (Sin Delantal)
Head of Content (Digital initiatives & optimization projects)
- Present | N/A
Stream Nova S.A. de C.V.
PMO (Software development projects)
- Present | N/A
Equipos Interpulp S.A. de C.V.
Office & Sales Manager (Operations & project coordination)
- Present | N/A
Ticketmaster Mexico
Head of Sports – Delivery, Strategy & Operations Lead
Apr 2025 - Dec 2026 | 1y 8m
Mexico City, MX
In my role as Head of Sports at Ticketmaster Mexico, I led the development and integration of a transformative fan loyalty platform that boosted season ticket holders by 30%, achieved 85% stadium occupancy...
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Ticketmaster Mexico
PMO – Senior Delivery & Strategy Manager
May 2024 - Apr 2025 | 11m
Mexico City, MX
At Ticketmaster Mexico, I established robust governance frameworks and executive review processes that streamlined multi-year planning and risk mitigation for both regional and global projects. My proactive...
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Ticketmaster Mexico
Project Manager – Technology & Operations
May 2023 - May 2024 | 1y
Mexico City, MX
Led critical operational technology projects including new Digital Ticketing system, Sports platforms, Two-Factor Authentication, and security & scalability programs. Owned end-to-end delivery including...
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Reckitt Benckiser
LATAM Regional IT & Business Transformation Project Manager
Jan 2020 - Jan 2023 | 3y
At Reckitt Benckiser, I managed multi-country transformation portfolios across LATAM by defining detailed delivery plans and implementing solid governance structures. I ensured projects were executed on...
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Creative Propulsion Labs
Chief Operating Officer (COO) – Program & Delivery Lead
Jan 2019 - Jan 2020 | 1y
As COO at Creative Propulsion Labs, I owned the strategic planning and execution of multiple digital projects. By building a structured operating cadence and robust delivery governance, I achieved a 30%...
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AN Global
Delivery Project Manager
Jan 2017 - Jan 2019 | 2y
Led end-to-end delivery for U.S. enterprise digital projects. Acted as main orchestrator between clients, product, engineering, and operations. Managed scope, timelines, risks, and executive reporting...
Hands-on collaboration
Consultative problem solving
Proactive ownership
Strategic mindset
Most proud of (3/3)
1st
Engineered a fan platform driving a 30% rise in season ticket holders.
2nd
Achieved 85% stadium occupancy at Monterrey via strategic engagement.
3rd
Delivered 600M pesos revenue, setting scalable industry standards.
Career Highlights
1/1
The first major concert powered 100% by digital tickets.
Setting the standard: Taylor Swift’s first fully digital ticketed mega concert.
Mexico City, MX, 2023
The first fully digital large scale concert, setting a new industry benchmark by replacing physical...
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Fun fact about me
When I'm not immersed in digital innovation, I love exploring new cuisines and pushing my limits with skydiving adventures.
My values
Collaboration
Innovation
Efficiency
Education
UAM Xochimilco
Business Administration
2008
ESC Dijon
Business Administration
2006
Certifications & Qualifications
SAFe® for Teams
Scaled Agile, Inc.2026
Design Thinking Professional Certificate (DTPC)
CertiProf2026
Citizen Developer Certificate
Power Apps2026
Strategy & Planning, E-Commerce, International Marketing
ESC Dijon2026
Language(s) I speak
English
Fluent
French
Beginner