José Carlos Gasca Robles
Data-driven marketer driving iGaming, B2B, and product growth through strategic action.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Marketing professional with extensive experience across B2C and B2B environments in iGaming, CRM, performance marketing, and product management. Led acquisition,...
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My Career Journey
1/4
Movers Soluciones Integrales
Marketing & Corporate Communications Manager
Feb 2024 - Present | 2y 7m
Ciudad de México, MX
Designed and implemented integrated B2B commercial strategy combining Google Ads with targeted LinkedIn prospecting, generating 900+ B2B leads and converting over 40 to SQLs. Developed account-based prospecting...
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PlayCity Casino Online
Strategic Marketing & Product Manager
Oct 2022 - Jan 2024 | 1y 3m
Ciudad de México, MX
Developed acquisition, retention, and loyalty strategies; analyzed key KPIs to drive game, provider and channel profitability; expanded portfolio via provider negotiations; oversaw digital marketing agency,...
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GiDEAS Marketing Agency
CRM Manager – In-Plant at PlayCity Casino
Jan 2022 - Oct 2022 | 9m
Ciudad de México, MX
Oversaw CRM and player experience for regular and VIP PlayCity users, improved acquisition strategy to increase weekly new users, collaborated on retention campaigns, turned customer feedback into operational...
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Grupo Costeño
Social Media Manager & Public Relations
Sep 2019 - Dec 2021 | 2y 3m
Ciudad de México, MX
Created and managed social media content and scheduling, managed online reputation across major platforms, grew audience and engagement via organic strategies for multiple restaurant brands.
Assertiveness
Active Listening
Creativity
Teamwork
Self-Discipline
Patience
Most proud of (1/3)
1st
Built acquisition, retention, and loyalty strategies and negotiated with game providers to expand the portfolio and increase player deposits
Career Highlights
1/2
Strategic Marketing & Product Manager, PlayCity Casino Online (2022–2024)
Expanded game portfolio to boost acquisition and deposits
Mexico City, 2023
In 2022–2024 I led acquisition, retention and loyalty strategy at PlayCity. I negotiated new...
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B2B growth & partnerships lead, PlayCity Casino Online
Closed long-cycle B2B deals and matured strategic partnerships
Mexico City, MX, 2024
In my role I managed the full B2B lifecycle closing deals with game suppliers. I combined patient,...
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