Driving brand & growth strategies via omnichannel marketing leadership.
Mexico City, MX
Full time
On-site
Senior Marketing Executive with over 20 years of experience in leading brand strategy, growth marketing, and omnichannel execution for B2C businesses and...
Show more
My Career Journey
1/10
HSBC
Junior Marketing Assistant
- Present | N/A
BAYER
Junior Trade Marketing Executive
- Present | N/A
El Genio del Café
Co-founder & Marketing Lead
- Present | N/A
TELEVISAUNIVISION | TUDN
Director of Marketing | Integrated Marketing, Brand & Growth
Jan 2024 - Jan 2025 | 1y
Led cross-border brand and growth marketing strategies, accelerating customer acquisition and retention through omnichannel execution. Designed and executed full-funnel campaigns, optimized KPIs, developed...
Show more
TV AZTECA
Marketing Executive
Jan 2015 - Jan 2024 | 9y
Led international brand strategy, go-to-market plans, and portfolio repositioning across Latin America, the U.S., Europe, and Asia. Strengthened brand presence and built relationships with global distributors...
Show more
TELEVISAUNIVISION | TUDN
Director of Marketing | Global Brand, Growth & Go-to-Market
Jan 2015 - Jan 2024 | 9y
Built global brand and growth strategy across multiple markets, integrating omnichannel marketing, rebranding, and market expansion initiatives. Improved brand consistency and market penetration, launched...
Show more
GRUPO TV PROMO
Senior Marketing Manager
Jan 2012 - Jan 2015 | 3y
Directed marketing strategy for international channel commercialization, enhanced brand positioning, and supported sales and distribution teams. Formed strategic alliances, developed integrated campaigns,...
Show more
GRUPO TV PROMO
Marketing Manager
Jan 2010 - Jan 2012 | 2y
Managed integrated marketing campaigns focused on brand awareness and market penetration. Coordinated teams to achieve consistent brand execution and business growth.
MOBTO STUDIO
Marketing Manager
Jan 2010 - Jan 2012 | 2y
Managed ATL and BTL marketing strategies for consumer brands, coordinated creative and production teams, and drove consumer engagement through market outreach.
INNERSTUDIOS
Marketing & Communications Manager
Jan 2007 - Jan 2010 | 3y
Designed and implemented marketing strategies for product and content launches. Built and nurtured strategic partnerships to support business objectives and expand market reach.
Certifications & Qualifications
Executive Program – Sports Management
FIFA/CIES2026
Executive Program – Consumer Trends
EDEM2026
National Digital Marketing Congress
Katedra2026
Social Media & Digital Strategy
Katedra2026
Photography & Creative Communication
2026
Marketing Best of the Best
Merca2.02026
Speaker at major international industry events (MIPCOM, LA Screenings, Sports Summit)