Jorge Reyes Escalera
Transforming digital marketing across LATAM with data-driven strategy and creative leadership.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Business Development and Marketing Strategist with over 10 years of experience leading transformational projects in competitive industries. Recognized...
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My Career Journey
1/4
Xiaomi
Project Manager | Media Director
May 2025 - Apr 2026 | 11m
Mexico City, MX
Led full strategy and P&L for POCO in Mexico, managing 360° campaigns and optimizing ROI through leadership of agencies and internal teams. Achieved first-sale targets across Mexico and LATAM, designed...
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Huawei
Media Director
May 2022 - Apr 2024 | 1y 11m
Mexico City, MX
Drove partner revenue growth through DSP Ads in LATAM, optimizing performance campaigns and managing budgets for B2B/B2C launches. Scaled digital channel impact by 300% WoW via advanced media buying and...
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TikTok
Content Strategy & Music Operation Manager – LATAM
Oct 2018 - Jul 2021 | 2y 9m
Led TikTok's strategic positioning in LATAM, surpassing Instagram and Facebook in usage time and achieving over 1,000% growth in daily users. Managed music operations in LATAM and Spain, handling partnerships...
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Inveno Technology
Content & Social Media Manager – Mexico & LATAM
Jan 2017 - Nov 2018 | 1y 10m
Led content and social strategy for Mexico and LATAM; launched a news platform in the U.S. and Mexico, growing user base to 3 million DAUs. Managed campaigns across Google Ads and Facebook Ads to drive...
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