Jorge Marcelo Espinoza Lasso
Driving growth with data-driven project management and omni-channel strategies.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Seasoned Project Manager and digital advertising strategist with experience leading cross-functional teams and optimizing campaigns for enterprise brands...
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My Career Journey
1/3
Cheil México
Insider Project Manager (Performance & CRM)
Aug 2025 - Present | 1y 2m
Lead channel optimization strategies to improve user engagement and retention, collaborating with cross-functional teams on UX/UI formats and CRM campaigns. Managed operations and strategic roadmaps for...
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Cheil México
Paid Media Project Manager
Oct 2024 - Aug 2025 | 10m
Directed multi-channel Paid Media campaigns for Samsung Electronics Mexico, overseeing production pipelines and campaign performance analytics. Managed end-to-end promotional launches with client leadership...
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Cheil México
Copy Sr.
Apr 2024 - Oct 2024 | 6m
Crafted performance-focused copy for Samsung Mexico's campaigns, enhanced operations by streamlining internal templates, and conducted QA and compliance reviews to ensure campaign readiness.
Ability To Meet Deadlines
Prioritization
Time Management
Accountability
Delegation Skills
Teamwork
Coordinating
Most proud of (2/3)
1st
Organized and implemented my first CRM strategy from scratch despite no prior experience, earning strong client praise.
2nd
Developed and presented the full S26 launch strategy for DM and PZN, selecting audiences, messages, and products.
Career Highlights
1/2
Marketing lead on client CRM kickoff
Designed and implemented first CRM strategy
Mexico City, MX, 2025
In one of my firsts CRM engagements, with no prior CRM experience, I organized and implemented...
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Developed audiences, messaging and product selections
Led S26 launch strategy for DM & PZN
Mexico City, MX, 2026
In the S26 launch for DM and PZN, I moved beyond copywriting to present the complete go-to-market...
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My values
Reliability
Efficiency
Accountability
Collaboration
Work-Life Balance
Education
Universidad Panamericana
Communication
Ongoing
Universidad de la Comunicación
Documentary Filmmaking
2025
Language(s) I speak
Spanish
Fluent
English
Intermediate
French
Beginner