Jorge Lazo de la Vega
Driving digital marketing growth through performance, MarTech, and AI innovation.
Mexico, MX
Full time
On-site/Hybrid
Digital Marketing Leader with over 15 years of experience driving B2B and B2C results across Mexico and LATAM. Experts in performance marketing, demand...
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My Career Journey
1/7
OT LATAM (formerly OpenText / Micro Focus)
Marketing Manager North LATAM
Apr 2017 - Present | 9y 6m
Mexico City, MX
Led digital revenue marketing and GTM programs across Mexico and North LATAM for AI, Analytics, Machine Learning, and Cybersecurity. Generated $6M+ annual pipeline, exceeding targets and achieving up to...
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Huawei Mexico
Sr. PR & Communications Manager
Nov 2016 - Apr 2017 | 5m
Mexico City, MX
Managed digital communications for consumer mobile devices audiences, integrating social media and influencer programs to boost product engagement. Supported smartphone launches through social content,...
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Dell Mexico
Country Marketing Director
Sep 2015 - Oct 2016 | 1y 1m
Mexico City, MX
Directed digital and integrated marketing strategy for enterprise and consumer segments. Increased sales by 20% through innovation and cross-selling. Led digital advertising, paid media, and media agency...
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VMware Mexico / EMC
Marketing & PR Manager
Feb 2012 - Sep 2015 | 3y 7m
Mexico City, MX
Directed demand generation and marketing strategy for virtualization and cloud solutions. Managed 35% of national sales pipeline, exceeding targets. Developed segmented programs and managed digital content,...
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Symantec / Norton Antivirus
Marketing Manager LATAM
Oct 2005 - Feb 2012 | 6y 4m
Led digital, e-commerce, and demand generation for Spanish-speaking Latin America cybersecurity markets. Drove 15% YoY sales growth through acquisition campaigns and online store launches. Developed partner...
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SAP Mexico & Central America
Marketing & PR Manager
Feb 1999 - Oct 2005 | 6y 8m
Led segmented demand generation across 23 industries for Mid-Market and SMB audiences. Achieved 100%+ quarterly targets, supported diverse digital initiatives for lead generation and sales.
Gallup Mexico
B2C Market Research Manager
Aug 1997 - Feb 1999 | 1y 6m
Managed quantitative market research on brand awareness, advertising impact, and buying behavior for major clients. Delivered insights for strategic decision-making.
Accountability
Results Focused
Creative Thinking
Collaboration
Goal-Oriented
Most proud of (2/3)
1st
Built a $6M sales funnel in Mexico despite a $20k budget cut, meeting the revenue pipeline objective.
2nd
Led ABM and paid-social campaigns on LinkedIn and Facebook to drive appointment-setting and pipeline.
Career Highlights
1/2
Mexico growth campaign — extreme budget constraint
Achieved $6M sales funnel with a $20K budget
México, 2025
In Mexico I was charged with generating a $6M sales funnel but the campaign budget was cut to...
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Self-led AI initiative to improve marketing effectiveness
Built AI agents to accelerate campaign creation
México, 2026
Recently I learned and developed AI agents to incorporate emerging AI capabilities into campaign...
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My values
Ethical Behavior
Results-Oriented
Collaboration
Innovation
Continuous Learning
Education
Nuevo Mundo University
Communications Sciences
Ongoing
Universidad Latinoamericana
Digital Marketing
2023
Certifications & Qualifications
Americas Applause Award - Best Marketing Team Management Americas
Symantec2009
Americas Global Winners Circle Award
SAP2003
SAP Marketing Latin America Top Performer
SAP2001
Language(s) I speak
English
Fluent
Spanish
Fluent