Full ownership of P&L Management and GTM strategy for Liga MX billboard inventory. Drove KAM, market penetration and revenue growth in sports media, combining LED inventory with digital activations and...

Led integration of smart devices portfolio with omnichannel focus, negotiated and closed first Members Mark private-label electronics for Sam’s Club, reaching USD 1.5M in revenue. Drove +25% market share...

Developed and positioned tablets via Ingram Micro channels; led demand planning, pricing, and analysis. Achieved national retail positioning with 50,000+ units/year and over 20% market share.

Consulted on commercialization strategy for Pocari Sweat in Mexico, conducting client-by-client sales analysis, competitor benchmarking, and pricing negotiations with major retailers. Achieved national...

Managed national retail sales force and account forecasting, developed sales strategies and marketing plans, integrating Philips branded displays into Walmart, achieving over 10,000 TVs and DVDs sold.

Opened retail partnerships across Mexico/LATAM, managed key accounts, built pricing and negotiation frameworks. Led national LCD/LED rollout with 32% Walmart market share in Mexico and 80,000 TVs sold...

Managed sales and marketing for audio/accessories, handled Walmart, Sam’s Club, and Costco accounts, led trade marketing and forecasting. Achieved LATAM sales record at Costco (+65% market share, 1,200+...

Directed all marketing, brand promotion, and merchandising. Launched successful national campaigns leading to #1 sales for 40” LCD and 40% sales growth in 6 months.

Opened B2B channels, developed strategies, and managed inventory. Secured USD 3M in sales with Bancomer and achieved 55% B2B market share in one year.

Managed national TV marketing, budgeting, and PR. Oversaw transition from Wega to Bravia, delivering +35% sales in under 1 year and winning global campaign awards.