Directed strategic marketing and commercialization of a multi-brand healthcare portfolio, delivering double-digit sales growth through targeted initiatives, product launches, and digital engagement. Enhanced...

Led the CAM & Caribbean Neuroscience Squad, delivered neuroscience portfolio growth of over 30% YoY and launched Ocrevus Subcutaneous in LATAM. Developed rare disease initiatives doubling patient treatment,...

Led global projects on commercial excellence, including strategy rollout for pricing, sales enablement, and go-to-market initiatives. Managed implementation timelines, diagnostics, business recommendations,...

Drove agile adoption across Latin America, managed strategic projects during the pandemic, achieved flat volume growth and share increases, instituted cross-functional teams, and led the first Agile project...

Led commercial capabilities development focusing on digital transformation; orchestrated regional eCommerce initiatives including pilot projects with Delivery Hero and RAPPI, achieving significant sales...

Led Honduras operations driving significant business performance post-acquisition transition; managed bottler relationships and ensured timely execution of key initiatives.

Managed strategic account development across 22 Caribbean markets for over 200 key customers; defined and executed local strategies, negotiated contracts, and developed growth plans with franchise and...

Oversaw commercial execution for traditional and modern trade across LCBU; improved scores, led governance model for execution criteria, and championed equipment growth initiatives reaching 53% cold c...

Implemented commercial strategies and plans for traditional channel in Latam, spearheaded successful launches in Ecuador and Colombia, and defined growth strategies for cold platforms.

Led opportunity identification and commercial capability development for Costa Rica, constructed frameworks for strategy and executed key engagement programs.

Defined and implemented regional tissue marketing plans achieving significant share growth; developed new products, coordinated campaign execution, and managed category profitability and commercial channel...

Evaluated profitability improvement projects and supported marketing initiatives for regional brands, ensuring strategic alignment and financial performance.

Produced executive market research reports for NYC hedge fund clients, conducted industry analysis, and delivered insights on revenue drivers and valuation.

Managed key projects, launched new products, and consolidated operational indicators across Colombia, Venezuela, and CAM. Led financial evaluation and project management.

Managed regional projects across Costa Rica, Honduras, and El Salvador in operations, sales, and marketing. Led process redesign, analysis, and implementation for operational improvement.