Jorge Anaya
Transforming ideas into compelling digital campaigns and branded content.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Creative Director and Creative Strategist with 12+ years of experience leading multidisciplinary teams in developing digital content, branded campaigns,...
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My Career Journey
1/7
Metro World News Media Group Editorial Group: Publimetro / IGN Latinoamérica
Branded Content Creative Director
Jan 2024 - Jan 2026 | 2y
CDMX, MX
Led a five-person creative team developing branded content and creative solutions for clients. Developed creative concepts and ideas for branded content projects. Led creative pitches and presentations,...
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Agencia Bee / Digital & BTL Creative Agency: UVM / UNITEC / Fujifilm
Digital Creative Director
Jan 2022 - Jan 2023 | 1y
CDMX, MX
Led a four-person creative team focused on digital content and social media. Directed the planning and development of content for Reels, TikTok, and Shorts. Directed photography and video production for...
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The Gum Lab / Digital & BTL Creative Agency: Bloom Labs / Flufify
Creative Director
Jan 2019 - Jan 2022 | 3y
Monterrey, MX
Led a three-person creative team across digital and BTL projects. Developed creative concepts for websites, e-commerce platforms, portfolios, and personal brands. Developed social media strategies focused...
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TRUST Investments / Inmobiliarie holding
Digital Marketing Manager
Jan 2018 - Jan 2020 | 2y
Monterrey, MX
Led a four-person marketing team across real estate, architecture, construction, and private equity projects. Developed creative concepts and digital marketing strategies. Analyzed social media performance...
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Diis Marketing Firm / Marketing Firm: Google Education / Interceramic / Winis
Creative Copywriter
Jan 2017 - Jan 2018 | 1y
Monterrey, MX
Developed creative advertising concepts for social media campaigns. Wrote, edited, and proofread digital and editorial content. Developed editorial content for blogs. Led naming processes for brands and...
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Grupo AXERA / National retail store: TAF
Digital Coordinator
Jan 2015 - Jan 2017 | 2y
Monterrey, MX
Developed creative concepts for digital and social media content. Managed online communities and digital communication. Led creative projects and collaborated with internal teams. Developed social media...
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Agencia Integral Descorche / Digital & BTL Creative Agency: Hellow Fest / Maestro Dobel / Bud Light
Creative Copywriter
Jan 2014 - Jan 2015 | 1y
Monterrey, MX
Developed creative concepts for digital and BTL campaigns. Created social media copy and content. Managed online communities and social media communication. Produced photography for campaigns. Developed...
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Leadership
Organizational Skills
Time Management
Plan Execution
Communications
Ability To Meet Deadlines
Teamwork
Most proud of (2/3)
1st
Led a FIFA World Cup brand activation for VISA, producing an exclusive event that delighted stakeholders.
2nd
Managed the winning brand activation pitch for TAF at a national music festival, securing exclusive advertising rights end-to-end.
Career Highlights
1/2
Lead, VISA World Cup activation
Exclusive FIFA World Cup brand activation for VISA
México, 2026
In a recent campaign I led a FIFA World Cup brand activation for VISA, creating an exclusive...
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Lead strategist for TAF at national music festival
Secured exclusive festival advertising via winning pitch
México, 2014
As lead strategist I managed the winning brand activation pitch for TAF at a national music festival,...
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My values
Leadership
Reliability
Teamwork
Accountability
Consistency
Education
Universidad del Valle de México
Communication Sciences & Digital Media
2015
Universidad Autónoma de Nuevo León
Marketing
2012
Certifications & Qualifications
Creative Project Monitoring & Control (Project Management)
Crehana2020
Persuasive Presentations / Storytelling / Content Creation
Infinite Institute2019
Creative Summit
BAU, University Centre of Arts and Design of Barcelona2018
Language(s) I speak
Spanish
Fluent
English
Fluent