Jorge Alejandro Kareh Sandoval
Delivering impactful brand experiences with strategic vision and premium market expertise.
Full time
On-site
With 16 years' experience in multinational companies like Pernod Ricard, British Council, and Brown-Forman, I am an expert in brand experience, consumer...
Show more
My Career Journey
1/5
Pernod Ricard Central America and Caribbean
Regional Consumer Experience Manager (CoE)
Dec 2022 - Present | 3y 9m
Led Center of Expertise division for marketing. Developed advertising campaigns, premium brand activations, and experiential marketing. Optimized $1MM budget, achieving 25% ad efficiency gains and doubling...
Show more
Pernod Ricard Central America and Caribbean
Manager of Public Relations, Influencer Marketing and Sponsorships
Jul 2018 - Dec 2022 | 4y 5m
Developed strategy for corporate communications and managed relationships with public figures and influencers. Led sponsorship and alliance plans. Achieved 4x increase in social conversation vs. competitors...
Show more
British Council
Head of Marketing and Communications
May 2014 - Jul 2018 | 4y 2m
Managed advertising and communication campaigns for government collaboration programs. Led team of 30+, overseeing PR and digital programs in multiple key Mexican cities. Executed $20MM ad program, achieving...
Show more
Zimat
Senior Consumer and Corporate Consultant
Jan 2013 - May 2014 | 1y 4m
Designed PR platforms for premium brands (e.g., Brown-Forman, Jack Daniel's, Tequila Herradura, Mercedes-Benz). Delivered high-impact media results, such as 3-to-1 ROI for Mercedes-Benz fashion sponsorship...
Show more
PR Partners
Account Executive
Feb 2008 - May 2011 | 3y 3m
Executed PR, media campaigns, and activations for consumer brands including Danone, Bayer, and Tupperware. Helped position Bonafont and elevated ME Cabo's digital reputation, achieving high ROI and online...
Show more
Education
Universidad Iberoamericana
Communications
Ongoing
Universidad Panamericana
Institutional Communication
Ongoing
Certifications & Qualifications
Digital Transformation Specialist Certification
IMD2024
Master’s Degree in Strategic Communication
Universidad Iberoamericana2015
Language(s) I speak
Spanish
Fluent
English
Intermediate
French
Beginner