Led programmatic, TV, and radio ad delivery, reducing error rates from ~30% to under 1% by establishing QA processes and streamlining workflows. Coordinated internal and client teams to ensure timely,...

Led advanced tag implementations, mentored consultants, improved team output, and created data-driven recommendations to boost measurement accuracy across major digital platforms.

Improved digital platform performance by 20% through efficient tag implementation and troubleshooting. Enhanced tracking precision by 15%, and conversion measurement accuracy by 25% across departments...

Successfully executed SEM, social media, and inbound campaigns, reduced cost per lead by 60%, launched brand on TikTok reaching up to 50k views per week, led initiatives for qualified lead generation,...

Oversaw SEM, social media, and inbound campaigns, increasing sales by 20% and reducing cost per lead by 15%. Led Google and Facebook campaigns, managed partner relationships, and directed a cross-functional...

Led multi-channel marketing strategies, managed SEM and social media campaigns, created effective B2B acquisition plans, and reported directly to the CEO.

Developed marketing plans, executed integrated campaigns to maximize ROAS, and oversaw A/B-tested messaging targeting diverse audiences. Managed paid and organic channels including SEM, SEO, and PR.

Developed a foundational advertising campaign manual and conducted a comprehensive marketing campaign diagnosis, providing actionable insights for future improvements.

Led marketing for B2B and B2C campaigns, increasing sales by 20% with targeted segmentation. Enhanced ecommerce UX through collaboration with product, engineering, and design teams.