Trade Marketing professional with a robust finance background, blending analytical skills with expertise in brand and commercial execution. Currently serving as Trade Marketing Manager at Reckitt, previously held roles as Sales Finance Coordinator and Analyst, delivering actionable insights and optimizing commercial strategies. Strengths include cross-functional leadership, brand positioning, point-of-sale strategy, and data-driven promotional planning. Motivated by challenges and growth, I aspire to create impactful brand execution strategies that drive sustainable business growth and consumer value.

Lead pricing and point-of-sale strategies for key innovations, translating brand and commercial objectives into impactful in-store execution. Shape brand positioning to strengthen premium perception and market superiority. Define promotional strategies balancing growth, consumer value, and profitability. Lead brand launches and coordinate cross-functional teams for strategic alignment and execution.

Trade Marketing Manager

Managed Trade Spend and promotional performance for Modern Trade, identifying optimization opportunities and supporting profitable commercial decisions. Developed dashboards and analyses to translate performance data into actionable insights for Sales and cross-functional teams.

Sales Finance Coordinator

Managed Trade Spend, ROI and P&L analysis for key Modern Trade customers, supporting commercial decision-making. Monitored pricing and business performance across customers and product categories.