Jessica Pacheco
Expert in 360° Marketing, Brand Growth, and Data-Driven Communication
02080
Full time
Hybrid/On-site
Strategic marketing professional with 10+ years leading branding, business expansion, and data-driven campaigns in competitive, regulated markets. Experienced...
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My Career Journey
1/5
Afore Coppel
Sr. Analyst of Integrated Communication (Coordinator)
Nov 2021 - May 2025 | 3y 6m
Led business-aligned strategies, content planning, and budget management. Spearheaded acquisition and retention using behavioral economics, overseeing multichannel campaigns and internal/external team...
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Sach Office Hosting
Brand & Marketing Manager
Jul 2019 - Apr 2021 | 1y 9m
Developed and executed marketing plans for multiple brands, leading rebranding across 21+ locations. Drove campaign optimization, agency alignment, and supplier negotiations, achieving 20% cost reduction,...
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INTO Consultancy
Account Manager
Nov 2017 - Jun 2019 | 1y 7m
Proposed digital marketing strategies, managed 15+ accounts and 25 projects, and coordinated PPC, SEO, design, and web teams. Ensured 100% fulfillment of results and improved cross-team communication.
Blacktrust.net
Marketing Coordinator
Jan 2016 - Mar 2017 | 1y 2m
Executed B2B marketing strategies in Mexico and LATAM, supervised design/web/PPC teams, and led rebranding/new product roll-outs. Supported client diversification and 100% goal achievement.
Intersectio
Community Manager/Marketing Coordinator
Sep 2015 - Apr 2016 | 7m
Planned digital content calendars and created impactful presentations/blog content, meeting all deadlines and targets.
Coordinating
Communications
Ability To Meet Deadlines
Collaboration
Analytical Thinking
Strategic Thinking
Planning
Leadership
Results Focused
Most proud of (2/3)
1st
Led acquisition, retention and inbound marketing automation at Afore Coppel, coordinating teams and agencies to increase registrations and retention.
2nd
Led rebranding across 21+ Sach Office Hosting locations, reducing costs, increasing leads and occupancy, and launching the tenant app.
Career Highlights
1/1
Sr. Analyst, Afore Coppel — acquisition & retention strategy
Boosted registrations & retention with marketing automation
Mexico City, MX, 2025
In my role as Sr. Analyst at Afore Coppel, I led cross-functional planning and execution of acquisition...
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My values
Collaboration
Problem Solving
Leadership
Results-Oriented
Communication
Education
Universidad Anáhuac
Master's in Marketing and Brand Management
Ongoing
Instituto Politécnico Nacional
Bachelor's in Commercial Relations
2013
Certifications & Qualifications
Diplomado en Digital MKT Strategist
Tecnológico de Monterrey2024
Language(s) I speak
Spanish
Fluent
English
Intermediate
Italian
Beginner