Driving growth and digital transformation across LATAM and US markets.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Dynamic marketing and growth executive with over a decade leading revenue, customer acquisition, commercial growth, and digital transformation in LATAM...
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My Career Journey
1/8
Independent Consulting
Executive Marketing Advisor
Sep 2025 - Present | 1y 1m
Mexico City, MX
Advised companies on growth strategy, go-to-market, customer acquisition, digital transformation, and AI adoption. Redefined growth strategy and value proposition for Smart Nutrition, leading to a 35%...
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Berlitz Corporation
VP & Head of Marketing, North America
Oct 2023 - Aug 2025 | 1y 10m
Led end-to-end marketing for a USD 20M US business, impacting USD 15M annual revenue. Achieved 3x marketing-attributed revenue YoY, 179% increase in converted opportunities, and a 67% rise in organic traffic....
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Berlitz Corporation
VP & Head of Marketing, LATAM & U.S.
Sep 2021 - Sep 2023 | 2y
Owned regional marketing for Mexico, Colombia, Chile, Brazil, and the US, managing USD 3.8M annual investment. Delivered up to 15% YoY revenue growth, 293% increase in Mexico leads, and 71% cut in agency...
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Berlitz Corporation
LATAM Marketing Director
Jan 2019 - Aug 2021 | 2y 7m
Led marketing for a USD 35M LATAM business, impacting USD 26M revenue and 30,000 student enrollments. Achieved 47% increase in organic leads and 32% efficiency. Drove 60% enrollment growth in Chile with...
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G21 Comunicación
Chief Digital Officer
Mar 2016 - Jan 2019 | 2y 10m
Transformed five national media brand websites into monetizable digital assets, growing revenue streams. Reduced CAC by 32% and led influencer and executive education programs. Managed cross-functional...
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Royal Holiday
Marketing Manager
Jun 2015 - Mar 2016 | 9m
Drove digital marketing for a membership-based vacation club across multiple regions. Increased online transactions by 23%. Managed lifecycle and automation to boost member engagement and retention.
Prospekta
Co-Founder & Digital Marketing Director
Sep 2014 - Jun 2015 | 9m
Led digital growth and acquisition for B2B and B2C clients, increasing lead generation by 63% through SEO, paid media, inbound, and automation.
Cliente MX
Director of Content Marketing
May 2013 - Sep 2014 | 1y 4m
Directed digital and inbound strategies across industries, driving strong growth in sales inquiries and traffic via content, SEO, automation, and social media.
Business Acumen
Strategic Thinking
Results Focused
Change Agility
Analytical Thinking
Team Leadership
Most proud of (2/3)
1st
Redesigned Berlitz LATAM operating model, cutting agency spend 71% and growing Mexico leads from 2.5k to 10k/month while lowering CPL 34%.
2nd
Built end-to-end US marketing for a $20M business, tripling marketing-attributed revenue YoY and boosting converted opportunities 179%.
Career Highlights
1/2
Head of LATAM Marketing, Berlitz
Scaled LATAM demand: leads to 10K/mo, agency spend -71%
Mexico City, MX,
In my role leading the LATAM marketing organization at Berlitz I redesigned the operating model,...
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Chief Digital Officer, G21 Comunicación
Launched digital revenue models; CPA down 32%
Mexico City, MX,
In my time as Chief Digital Officer at G21 Comunicación I developed and launched new revenue...
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My values
Leadership
Problem Solving
Accountability
Innovation
Collaboration
Education
Tecnológico de Monterrey
Communication Science
Ongoing
Certifications & Qualifications
Diploma, Data Science & Predictive Analytics
Tecnológico de Monterrey2026
Google Ads Search Certification
Google Skillshop2026
Generative AI for Executives and Business Leaders
IBM AI Academy2026
AI-First Marketing Strategy: Executing Intelligent Systems for Growth