Javier Meléndez
Driving digital growth with 17+ years leading multicultural marketing teams.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Experienced Digital Marketing Director with over 17 years of expertise managing international teams in both English and Spanish. Led marketing initiatives...
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My Career Journey
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POP Atelier
Client Engagement Manager
Jul 2025 - Present | 1y 3m
Mexico City, MX
Manage client relationships and logistics for unit orders from request to delivery. Coordinate shipments from the Mexico production plant to The Coca-Cola Company in the US, managing multiple bottler clients...
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Just
Demand Generation Manager
Aug 2024 - Jul 2025 | 11m
Led marketing at a US startup, managing a team of six. Drove social media, content (English/Spanish), paid ads, Shopify integrations and API connections, and directly engaged with executives in US and...
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SpotOn
Digital Marketing Manager
Jul 2023 - Aug 2024 | 1y 1m
Lead B2B digital marketing for US SMBs, manage a team of 11, and oversee campaigns for up to 9 clients. Handle both organic and paid strategies, e-commerce setup, and large-scale media budgets. Collaborate...
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DataArt
Travel Marketing Team Lead
Jul 2022 - Jul 2023 | 1y
Led a 15-person team across marketing, design, and development, overseeing content and campaigns for multiple US clients. Developed marketing strategies aligned with sales goals, managed budgets, and delivered...
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HostPapa
Head of Marketing
Jul 2020 - Jul 2022 | 2y
Managed marketing, mentoring, and strategy for HostPapa’s travel market team. Oversaw client campaigns, LinkedIn/social media, SEO, paid media, and optimized marketing performance and processes for travel...
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Attila México
Digital Marketing Manager
Mar 2019 - Jun 2020 | 1y 3m
Mexico City, MX
Created and tracked campaigns for luxury brand clients, managed 360 digital strategies for online sales and branding, and handled social paid advertising. Conducted big data analysis, presented marketing...
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Bobo Producciones
Digital Marketing Manager
Dec 2017 - Mar 2019 | 1y 3m
Mexico City, MX
Designed and executed strategic campaigns, managed social media, optimized content for SEO, coordinated paid ads, and analyzed performance metrics. Fostered brand engagement and maximized reach for audience...
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Condé Nast - México & Latin America
Social Media Senior Manager
Dec 2017 - Sep 2018 | 9m
Headed a 6-person team, negotiated with influencers, created strategies for publications like GQ and Vogue, and developed 360 strategies for both digital and print. Measured project performance and trained...
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Headways Media
Digital Marketing Manager
Dec 2017 - Sep 2018 | 9m
Mexico City, MX
WIS LAM
Senior Account Manager
Jan 2016 - Dec 2017 | 1y 11m
Developed social media strategies and content in English and Spanish for brands across the Americas. Managed project teams, collaborated with SEO and design teams, and planned sales/marketing strategies...
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Prioritization
Agenda (Meeting)
Organizational Skills
Distributed Team Management
Team Leadership
Constructive Feedback
Adaptive Leadership
Goal Setting
Change Agility
Time Management
Most proud of (2/3)
1st
Created Condé Nast 'Mujeres Exitosas' campaign featuring five women profiles, videos and native advertising
2nd
Transformed leadership for a global campaign: broke silos, instituted daily check-ins, open feedback and roadmap, boosting clarity and results
Career Highlights
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At Condé Nast — multimedia campaign and cross‑team leadership
Created Mujeres Exitosas global campaign
Mexico City, MX, 2017
At Condé Nast I created the Mujeres Exitosas campaign, producing five women’s profiles with videos,...
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My values
Open Communication
Adaptability
Accountability
Results-Oriented
Collaboration
Education
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UVM
Communication Science
2012
Certifications & Qualifications
Fashion Digital Marketing
Miami Ad School2016
Digital Marketing 360
Miami Ad School2015
Language(s) I speak
Spanish
Fluent
English
Fluent