Digital Marketing Certification

Online Community Manager Certification

CRM & Lifecycle Marketing Manager with expertise in the online sports betting and casino industry, Javier specializes in CRM strategy, segmentation, and marketing automation. He has led customer journey design, campaign management, and implemented gamification and personalization strategies. With experience at Inbet México and Ganabet/Sportiumbet, he excels at optimizing multichannel campaigns and analyzing key business metrics. Javier is driven by a passion for leveraging data to enhance customer engagement and business growth.

Led CRM strategy for casino and sportsbook. Designed customer segmentation and lifecycle-based campaigns. Automated email, push, and SMS campaigns. Developed personalized customer journeys and gamification strategies. Analyzed key revenue metrics, collaborated cross-functionally, and improved customer retention and engagement.

CRM Manager

Managed CRM campaigns, supporting promotional and retention strategies. Developed customer segmentation, monitored campaign and operational performance, and implemented Optimove and Salesforce. Led process improvements and team coaching while providing customer support and operational issue resolution.