Javier Abraham Terrazas Alvarez
Driving brand growth with data-driven marketing for LATAM markets.
Mexico City, MX
Full time
Hybrid/On-site
Experienced Marketing Specialist with over nine years leading development and execution of marketing strategies in the LATAM region. Achieved major results...
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My Career Journey
1/3
DAIKIN
Marketing Coordinator - Latin America Division
Nov 2025 - Present | 9m
Mexico City, MX
Developed annual marketing and five-year strategic plans for global objectives. Led campaigns, brand guidelines, and events across multiple LATAM markets. Conducted market research, collaborated cross-functionally,...
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ZOOMLION HEAVY INDUSTRY
Marketing Specialist México - LATAM
Feb 2024 - Nov 2025 | 1y 9m
Mexico City, MX
STRAUMANN
Digital Marketing Manager - ClearCorrect
Jan 2022 - Feb 2024 | 2y 1m
Mexico City, MX
Developed annual marketing plan, coordinated LATAM campaigns, managed digital agency and budgets, led social media and influencer strategies. Planned events, managed partnerships, implemented digital content...
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Results Focused
Strategic Thinking
Collaboration
Analytical Thinking
Organizational Skills
Punctuality
Decision Making
Relationship Management
Most proud of (2/3)
1st
Delivered 106% brand sales growth across LATAM (2021–2022) by leading targeted digital campaigns.
2nd
Led the team awarded 'Best Zoomlion Team 2024' for cross‑functional execution and collaborative results.
Career Highlights
1/2
Digital Marketing Manager, Straumann ClearCorrect (2022–2024)
Drove 106% LATAM brand sales growth
Mexico City, MX, 2022
In 2022–2024, as Digital Marketing Manager for Straumann ClearCorrect, I led end-to-end LATAM...
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Marketing leader recognized for cross‑regional collaboration
Led team to 'Best Zoomlion Team' award (2024)
Changsha, CN, 2025
In 2024 I led a cross‑regional marketing team focused on improving collaboration with sales and...
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My values
Results-Oriented
Collaboration
Global Citizenship
Education
Johan Cryuff Institute
Postgraduate Diploma in Marketing and Sports Management
2018
UNIVERSIDAD DEL VALLE DE MÉXICO CAMPUS SAN ÁNGEL
Marketing
2017
Certifications & Qualifications
EF SET Certificate level C2 Proficient (English)
EF SET2026
Best Zoomlion Team 2024
Zoomlion Heavy Industry2024
Lean Six Sigma (WhiteBelt)
2023
Google Analytics Individual Qualification
Google2020
Google Ads Search Certification
Google2020
Academic Excellence
UNIVERSIDAD DEL VALLE DE MÉXICO CAMPUS SAN ÁNGEL2017
Seminar 'Intellectual property as a competitiveness strategy'
Universidad Austral Law School2015
Language(s) I speak
Spanish
Fluent
English
Fluent