Jaime Torres Fidalgo
Transforming reputation into measurable business value through corporate communication.
Mexico City, MX
Full time
Hybrid/On-site
Seasoned corporate communication and marketing leader with extensive experience across ESG, crisis management, and brand strategy. At Volaris, developed...
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My Career Journey
1/10
TorresFidalgo.com / GreenVoice
Independent Consultant · Corporate Communication and Strategic Marketing
Jun 2025 - Present | 1y 1m
Ciudad de México, MX
Developed corporate communication strategies, crisis management plans, and institutional positioning for fashion brands, non-profits, and ESG leaders. Designed ESG narrative and reputation plans for organizations...
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ECOCE
Director of Communication and Marketing
Jul 2019 - Jan 2025 | 5y 6m
Ciudad de México, MX
Built the organization's communication function from scratch, achieving 200M+ annual media impacts with ESG narrative across media, government, and industry. Generated 60,000+ leads and 1M+ annual interactions,...
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BlueDog Marketing
Consultant in Communication and Strategic Marketing
Jan 2018 - Jul 2019 | 1y 6m
Ciudad de México, MX
Developed communication strategies and integrated campaigns for Audiotech and other clients. Delivered BTL activations, CRM, and measurable reputation strategies for commercial results.
Volaris
Brand Communication, Promotions and Sponsorships Manager
Jan 2008 - Oct 2017 | 9y 9m
Oversaw disruptive achievements including coordinating 3 unprecedented in-flight concerts generating 8M+ MXN media value each. Drove promotions for a 47% brand recall and incremental revenue over 26M MXN....
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TODITO CARD – Grupo Avalanz / Parque Río
Marketing Manager
May 2006 - Sep 2007 | 1y 4m
Monterrey, MX
Led rebranding and market share increase of 20% in six months for Todito Card and Bueno. Directed ATL and BTL campaigns in retail and mass consumption sectors.
Revista InformaBTL – Grupo Kátedra (Merca2.0)
Editorial Director
May 2005 - May 2006 | 1y
Ciudad de México, MX
Launched the first BTL marketing magazine in LATAM, managing conception to publication. Led strategic content, editorial positioning, and industry partnerships.
BTL Diloe
Key Account Executive
Sep 2003 - May 2005 | 1y 8m
Ciudad de México, MX
Designed and executed BTL marketing and communication strategies for national and international brands.
Delta Group
Associate Senior Creative
Sep 2000 - Jul 2003 | 2y 10m
Created campaigns for consumer, service, and aviation brands. Awarded the Gold EFFIE for effective York Aire Acondicionados campaign.
Aeroméxico
Internal Communication Coordinator
Jan 1999 - Sep 2000 | 1y 8m
Directed internal communications during organizational change and labor negotiations. Communications lead for SkyTeam global alliance integration.
Men's Health LATAM – Editorial Televisa
Chief Editor
Feb 1996 - Dec 1998 | 2y 10m
Co-led relaunch and regional expansion of Men's Health in LATAM, and launched regional website with Men's Health USA (Rodale Press).
Creativity
Innovation
Strategic Thinking
Communications
Results Focused
Empathy
Coordinating
Career Highlights
1/2
Established ESG narrative across media, government and industry
Built comms function driving 200M+ annual media impacts
Mexico City, 2026
While building the organization's communications function from scratch, I crafted an ESG-first...
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Created ECOCE communications, digital strategy and media relations
Led ECOCE digital launch: 60,000+ leads & 800% social growth
Mexico city, 2025
In the ECOCE launch I built communications from the ground up with a digital-first strategy and...
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Fun fact about me
I've written columns and articles on a variety of topics, from marketing and communication to relationships and sexuality. All thanks to my own research methodology (now also incorporating AI) and content creation process.
My values
Innovation
Creativity
Results-Oriented
Communication
Collaboration
Education
Universidad Anáhuac México
Communication Sciences
Ongoing
IEBS Biztech School
Digital Business and Lean Startup
2026
Certifications & Qualifications
Gold EFFIE 2002
2002
National Advertising Award 1994
1994
La Musa de Oro Award 1994 (University Category)
1994
Language(s) I speak
Spanish
Fluent
English
Fluent