Content strategist and editorial lead with over five years of experience building robust content systems, shaping brand voice, and achieving significant audience growth. Demonstrated success in transforming underperforming verticals, leading editorial teams, and delivering measurable results in various sectors, including gaming and lifestyle. With a background in English Language and expertise across social platforms, SEO, and analytics, I bring a data-driven, growth-oriented mindset to every project. Eager to continue elevating brands through storytelling and innovative content strategies.

Delivered SEO-driven content for clients in gaming, lifestyle, tech, and food and drink; adapted writing style across brands and formats; built long-term relationships and pitched content aligned with market trends.

Freelance Writer, Editor & Proofreader

Owned content strategy and execution across Instagram, Facebook, and TikTok; grew Instagram organically from 40K to 140K followers in less than a year; produced stakeholder reports tracking key engagement metrics; managed news and guides, including SEO edits and publishing; collaborated with localisation teams to ensure consistent brand voice.

Social Media Manager & Content Manager

Led editorial strategy for the World of Warcraft vertical, turning it into a top traffic driver; produced SEO-optimised long-form content ranking high on Google; managed a team of writers, assigned stories, and sustained editorial quality; filled content gaps based on performance analysis and conducted interviews for exclusive content.