Developed digital campaigns and narratives to connect the brand with digital communities. Led conceptualization and writing for digital campaigns, social media, CRM, email marketing, landing pages, and...

Conceptualized over eight 360° campaigns, created and evolved the Voice and Tone Manual, developed campaigns, scripts, blogs, press releases, and corporate communications. Led internal narrative creation...

Generated and edited journalistic content for digital platforms. Optimized content for SEO, ensured editorial style consistency, and contributed to the platform's ranking among the country's most consulted...

Ensured editorial quality for print and digital publications, focusing on editing and style correction, optimizing editorial processes, and producing high-circulation content. Improved editorial effic...