Built brand and product design from zero, owning end-to-end brand strategy, product UX/UI, design systems, interaction design, information architecture, prototyping, marketing design, and go-to-market...

Led brand and marketing design for an AI product by combining user psychology, behavioral economics, and machine learning. Shaped visual identity and communication, contributed to product positioning,...

Owned brand planning, customer journey mapping, marketing strategy, acquisition funnels, product adoption, and B2B SaaS communication. Designed consumer-brand interaction strategies and digital touchpoints...

Led concept development, UX/UI design, art direction, and execution of integrated multi-channel campaigns. Created campaign systems, digital and visual storytelling, content frameworks, and creative concepts...

Contributed to large digital and OOH campaigns for major brands, balancing customer and advertiser goals. Delivered integrated experiences through strategic and creative design thinking.

Created optimized consumer journeys and brand experiences for SaaS brands, combining information architecture, web flows, UX/UI, performance creative, and data-driven decision-making.

Led design team for concept ideation and development, transportation and graphic design, UX/UI/GUI for automotive startup, overseeing all creative aspects.

Automotive Color and Trim. Directed by Mr. Favilla / Mr. Maccolini, Head Designers.

"Concept Car" directed by Roberto Giolito, Head of FIAT Centro Stile. Responsible for exterior automotive design.

"A6 Avant 2015" design team led by Walter de Silva, Head Designer for Audi Group.