Israel Ayala Piña
Driving brand growth and strategic partnerships in sports and entertainment.
Mexico City, MX
Full time
On-site/Hybrid
Director of Marketing and Commercial Strategy with over 7 years of leadership in sports, lifestyle, and entertainment. Demonstrated expertise in 360° business...
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My Career Journey
1/2
Universidad Nacional Autónoma de México (UNAM)
Catedrático de Asignatura
Jan 2010 - Present | 16y 8m
Ciudad de México, MX
Trained new generations of professionals focusing on strategic vision, corporate social responsibility, and ethical leadership within organizations.
Diablos Rojos del México
Director de Mercadotecnia y Comercial
May 2019 - Present | 7y 4m
Ciudad de México, MX
Led the club's comprehensive commercial vision, diversified sponsor portfolio, closed multi-year deals with global partners, consolidated brand presence across stadium, digital, and retail. Designed new...
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Trustworthiness
Support Colleagues
Prioritization
Engagement Skills
Relationship Building
Creative Thinking
Most proud of (2/3)
1st
Led the 'City of the Devils' campaign to position our club as Mexico City's team, deepening fan engagement.
2nd
Designed and executed the 'City of the Devils' brand campaign, strengthening commercial partner relationships.
Career Highlights
1/1
Club marketing initiative to unite Mexico City fans
Launched "The City of the Devils" campaign
Mexico City, MX, 2024
As part of the club’s campaign team, I helped launch "The City of the Devils" to position us...
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