Led a multidisciplinary team of over 35 professionals focused on digital strategic development and 'Perfect Online Store' execution across multiple channels such as Amazon, Mercado Libre, Rappi, Walmart,...

Created audiovisual production proposals, produced video assets, and managed live YouTube and Twitch content to boost viewership and promotion across digital and live platforms. Designed engagement strategies...

Developed multi-channel, full-funnel strategies for Grupo Salinas and Azteca Media clients, identifying strategic growth opportunities in media. Optimized audience engagement by leveraging consumer drivers...

Partnered with clients to develop digital strategies focused on mutual growth and ROAS optimization. Leveraged BI for actionable insights and created data-driven channel strategies based on shopper profiles...

Provided strategic direction for major brands, ensuring message consistency and culturally relevant content using BI and community insights. Achieved comprehensive understanding of shopper engagement and...

Spearheaded brand tone of voice and conversational strategies for Pepsi, Gatorade, and epura. Directed the creative copywriting process and integrated new 'Passion Points' into brand strategy.

Crafted strategic copy for brand social channels, maintaining authentic engagement through consistent tone and messaging.

Led content strategy for major accounts like BBVA and wibe. Humanized digital banking and insurance, designed full-funnel social strategies, and introduced innovative production workflows to ensure brand...

Developed and executed content strategies for university programs and events, facilitating cross-departmental integration for effective institutional communications.

Directed large-scale live events, product launches, and audiovisual production for commercials and corporate training, ensuring strategic and technical excellence.