Horacio Rodríguez Sánchez Aldana
Driving commercial transformation and double-digit growth in tech and retail sectors.
Mexico City, MX
Full time
Hybrid
Executive Director with over 20 years of leadership experience, managing high-performing cross-functional teams in multinationals across B2B and B2C—including...
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My Career Journey
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1/6
MacStore (Apple Premium Enterprise Partner & Reseller)
Head of Sales Enterprise Director Retail, Tech, Industry & Enterprise
Jun 2024 - Present | 2y 3m
Led a global team to drive corporate solutions, achieving 88% YoY growth and $15.5M USD revenues, orchestrated expansion strategies across 75+ retail points, fostered customer loyalty, business model innovation,...
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Rittal
IT Sales Country Manager México & Latam - Solutions Data, Cloud, IT Security & IT Infrastructure Networks
Feb 2022 - May 2024 | 2y 3m
Achieved $9.5M new business, 35% of annual sales, and led 25% sales productivity increases through regional training. Drove record 40% revenue growth via strategic direct and indirect sales, improved retention...
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Honeywell
Strategic Accounts Sales and Commercial Director for Mexico & LATAM
Mar 2020 - Feb 2022 | 1y 11m
Grew annual sales to $30M USD, resolved major AR issues reducing industry overdue rate to <13%. Oversaw P&L, strategy, territory management, and client relationships across technology, security, and energy...
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Airbus
Sales & Business Development Director - Telecom, Security, Mobility and Secure Communications
Jan 2016 - Mar 2020 | 4y 2m
Promoted from Strategic Projects Sales Director (2018) to Sales & Marketing Director, managed full P&L and KAM, achieved 25% revenue growth in 2019, expanded LTE commercialization, led multidisciplinary...
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Grupo Salinas
Director Retail Sales & Operations
Jan 2003 - Jan 2016 | 13y
Reported to CFO/Owners, managed strategic service and operations for 128 companies. Led Elektra retail operations (21% sales growth, expanded to 3,800+ stores), orchestrated omnichannel strategies, drove...
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Andersen Consulting
Senior Change Enablement Consultant Manager
Jan 1994 - Jan 2003 | 9y
Directed company-wide change initiatives, delivering 30% efficiency gains and 20% lower turnover. Developed change frameworks, led ERP implementation, and trained 200+ employees, resulting in increased...
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Business Acumen
Collaboration
Accountability
Delegation Skills
Coordinating
Agenda (Meeting)
My values
Collaboration
Customer Satisfaction
Empowerment
Family
Integrity
Education
Universidad Anáhuac
Licenciatura en Comunicaciones
1994
Certifications & Qualifications
Diplomado Coaching Organizacional
Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey)2012
Diplomado Liderazgo Empresarial
Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey)2009
Language(s) I speak
Spanish
Fluent
English
Fluent