Storyboard of Horacio Ramírez Martínez

Horacio Ramírez Martínez

Driving results with creative, high-impact marketing and event production solutions.

Mexico City, MX

Full time

Remote/Hybrid/On-site

Dynamic marketing, sales, and event production professional with over 25 years of experience spanning Mexico and the U.S. Proven track record in orchestrating...

My Career Journey

1/10

Opal Group

Program Director & Event Producer

May 2021 - Present | 5y 3m

Lead end-to-end production for US-based summits, recruit C-level speakers, manage content, deliver on-site execution, and coordinate logistics for over 20 national conferences across healthcare, education,...

Hotel Hacienda Cocoyoc

MICE Manager

Feb 2020 - Aug 2020 | 6m

Morelos, MX

Designed strategic MICE development plan, built VIP and agency relationships, and created incentive plans for event organizers and wedding planners.

Corporativo Cocoyoc

Commercial & Business Development Manager

May 2019 - Aug 2020 | 1y 3m

Morelos, MX

Led commercial and marketing strategies for a diversified group including hospitality, real estate, and F&B brands.

Totalplay

National Senior Manager, Commercial Development

Aug 2017 - Jan 2019 | 1y 5m

CDMX, MX

Orchestrated national commercial development strategy across 20 cities, increased mobile promo units by 60%, managed $4.7M budget, and exceeded goals averaging 115%, peaking at 153%.

Imagery, Comunicación Estratégica

Client Services & Production Director

Jan 2004 - Jan 2017 | 13y

CDMX, MX

Executed VIP brand activations and events for major brands, produced large-scale BTL campaigns, directed experiential events with budgets over $450K USD, and boosted brand awareness nationwide.

Publicis Dialog

BTL Production Director

Jan 2002 - Jan 2004 | 2y

Grey México / G2

Operations Director

Jan 2001 - Jan 2002 | 1y

141 Worldwide México

BTL Production Director

Jan 2002 - Jan 2002 | 0m

Grupo Intersicket

Sports & Special Events Manager

Jan 1999 - Jan 2001 | 2y

General Motors México

Sales Promotions Supervisor

Jan 1997 - Jan 1999 | 2y

Leadership

Coaching

Goal-Oriented

Teamwork

Empathy

Interpersonal Communications

Organizational Skills

Innovation

Proactivity

Career Highlights

1/1

Stakeholder-focused collaboration with clients and suppliers

Made decisions by stepping into others' shoes

Mexico City, MX, 2026

In interactions with clients, suppliers and coworkers I made a practice of putting myself in...

My values

Customer-Centricity

Empowerment

Teamwork

Education

Universidad Intercontinental (UIC)

MBA, Marketing

2002

Universidad Intercontinental (UIC)

B.S. in Communications

1997

Certifications & Qualifications

Member: Booking, Management & Brokers Association (BMB México)

BMB México2026

Certified Hosted Buyer: Vive MICE

2023