Product Marketing Manager specializing in Data & AI, with a proven track record in leading go-to-market strategies for enterprise solutions. At Aman Group, I spearheaded the launch of Informatica’s AI-powered Data Agents in Israel, driving enterprise adoption and new business. Previously, I led omnichannel marketing for a multi-retail group, delivering high-impact, data-driven campaigns. My strengths include translating complex products into compelling narratives, cross-functional collaboration, and a proactive, team-oriented approach. I am motivated by the challenge of making advanced technology accessible and impactful, and aspire to drive innovation at the intersection of marketing and AI.

Led go-to-market launch of Informatica’s AI-powered Data Agents in Israel, driving enterprise adoption and new business. Developed product positioning and messaging for AI readiness, emphasizing data quality, governance, and integration. Localized global use cases for C-level and Data & AI leaders. Built and executed integrated GTM programs aligned with adoption and revenue goals. Delivered product demos and led customer-facing presentations. Created high-impact sales enablement assets. Drove adoption across 6 enterprise customers and contributed to 2 new client acquisitions in 2025. Built AI-assisted workflows to improve product understanding and demo effectiveness.

Marketing Manager

Led omnichannel marketing strategy across digital, CRM, and retail. Developed data-driven lifecycle marketing programs generating over 1M NIS per campaign. Managed cross-functional execution across media, creative, and commercial teams. Owned performance marketing initiatives and campaign optimization based on KPIs.

Brand & Digital Marketing Manager

Led experiential marketing programs for global brands, managing client relationships and campaign execution. Delivered high-budget projects aligning business objectives with brand experience. Partnered with clients to translate marketing goals into impactful activations. Managed cross-functional teams and large-scale productions for 1,000+ participants.