College Platon Diploma

I am a senior copywriter and creative professional with experience at agencies like ELEMENT, ARIADNA COMMUNICATIONS, and GANEM MÉXICO. I've collaborated with major brands such as The Home Depot, Continental, Honda, and Jumex, creating impactful campaigns through strategic content and innovative communication. With strengths in content development, team leadership, and digital strategy, I aspire to build authentic brand experiences, continuously upskill, and drive creative excellence.

Communicated key messages with creative, user-focused content. Led social media innovation and new campaign proposals. Oversaw copywriting quality and team learning. Planned and executed digital campaigns aligned with brand objectives. Managed social media, digital ad supervision, and performance analysis. Developed creative concepts for ATL and BTL campaigns in Mexico, Ecuador, and Colombia. Represented the brand as a spokesperson at the national level and coordinated agency exposure. Designed and developed creative grids for social networks.

Creativo Asociado - Copywriter

Developed creative strategy and concepts for digital campaigns for The Home Depot. Managed brand positioning plans. Acquired new clients for loyalty initiatives. Identified insights for campaign planning. Created copy for visual campaign materials. Led benchmarking and content administration. Handled planning and execution of account actions. Monitored and analyzed KPIs across platforms. Strategically presented ideas to clients and prepared performance reports.

Copywriter Sr.

Created content for brands such as Honda, Jumex, Banco Plata, and others. Developed creative concepts and ideas. Coordinated teams and client relationships. Oversaw content production and reporting. Led content writing for social networks and participated in creative brainstorming.