Hajkhadia Gunawan
Digital marketer for animation (Malaysia) — grew YouTube to 47M+ subs; MYR21k revenue.
Full time/Project based/Part time
On-site/Hybrid/Remote
I craft digital marketing for animation at Warnakala Studio’s Didi & Friends: over the past year I helped grow YouTube to 47.2M+ subscribers, drive 130.6M...
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My Career Journey
1/6
Inspiration Factory
Learning Facilitator
Sep 2025 - Present | 11m
Jakarta, ID
Tutored marginalized children weekly in Jakarta, delivering character education, emotional-management coaching, and creativity and soft-skills activities to improve engagement and learning outcomes.
Warnakala Studio
Digital Marketing for Didi & Friends Indonesia
Apr 2025 - Present | 1y 4m
Cyberjaya, MY
Researched, developed, and structured social media content in collaboration with graphic designers for Didi & Friends Indonesia. Grew the Instagram profile 121.05%, improved YouTube content to 130.6M views...
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LeadHer.id
Project Manager
Jun 2025 - Present | 1y 2m
Delivered monthly women's-empowerment events and managed SpeakHER, a confidence-building English program. Maintained partner relationships, curated and selected project ideas for strategic fit, and coordinated...
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Spring Snow Project-Fantasystic98
Founder
Aug 2019 - Present | 7y
Developed fundraising strategies, created merchandise, and secured grants and donations to raise over IDR 30M for annual donation drives. Managed finances and logistics across regions, recruited and led...
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Origo Edu
Marketing Specialist
Mar 2022 - Dec 2024 | 2y 9m
Jakarta, ID
Strategized and structured educational social-media content to raise brand awareness and enrollment. Created and managed Instagram campaigns on schedule and within budget, planned promotional events that...
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Community Service Program
Project Manager
Jul 2020 - Sep 2020 | 2m
Bekasi City, ID
Designed and managed Islam-based education programs and delivered curriculum during July–Sept 2020. Supported women-led SMEs with pro bono marketing during COVID-19 by creating promotional materials and...
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Creativity
Communications
Research
Collaboration
Creative Problem-Solving
Teamwork
Proactivity
Leadership
Most proud of (3/3)
1st
Restructured Didi & Friends Indonesia social content, growing Instagram 121% and driving 130.6M views, 47.2M YouTube subs and MYR 21,369.60 revenue.
2nd
Led SpeakHER at LeadHer.id, delivering monthly women's empowerment events and sustaining partner relations to ensure reliable program delivery.
3rd
Founded Spring Snow Project (2019–), built merchandise fundraising, recruited volunteers, and raised over IDR 30M for annual donations.
Career Highlights
1/3
Digital Marketer, Warnakala Studio (Didi & Friends Indonesia), 2025–present
Scaled Didi & Friends to 47M+ YouTube subscribers
Selangor, 2025
In 2025 as Digital Marketer for Didi & Friends Indonesia I audited audience behavior, restructured...
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Founder, Spring Snow Project – Fantasystic98, 2019–present
Built a merchandise-funded charity that raised IDR 30M+
Hybird, 2019
In 2019 I founded Spring Snow Project to fund yearly donations for animals and vulnerable living...
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Project Manager, LeadHer.id (2025–present)
Delivered recurring women's empowerment programs
Hybrid, 2025
In 2025 as Project Manager at LeadHer.id I organized monthly women's empowerment events and ran...
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Fun fact about me
I turn handmade merch into yearly charity drives — my Spring Snow project has raised over IDR 30M since 2019.
My values
Teamwork
Fairness
Leadership
Growth Mindset
Education
Universitas Muhammadiyah Jakarta
Bachelor of Islamic Education
2021
Certifications & Qualifications
International Marketing and Management
University of Colorado Boulder2025
IELTS Band 6.0
International English Language Testing System2025
Korean Course Beginner Level 1
Kogo Studio2025
Digital Marketing Guarantee 4 Month Program
Harisenin Millennial School2022
Digital Marketing Mini Course
RevoU2021
Language(s) I speak
Indonesian
Fluent
English
Fluent
Arabic
Intermediate
Malay
Intermediate
Korean
Beginner
Swedish
Beginner