Guillermo Sandoval Rodríguez
Driving creative, localized casino marketing strategies for growth and engagement
Mexico City, MX
Full time
On-site/Hybrid/Remote
Online Casino Marketing leader with 14+ years of experience in advertising and digital strategy. Currently spearheading the Mexican market for 10bet, an...
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My Career Journey
1/4
10bet Mexico
Content & Brand Executive
Dec 2024 - Present | 1y 9m
Mexico City, MX
Lead Mexican market strategy for an international online casino and sportsbook. Localize global campaigns and CRM to local audience and regulatory requirements. Daily collaboration with European teams...
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Digitas Mexico
Creative Director
Jun 2022 - Apr 2024 | 1y 10m
Mexico City, MX
Led multidisciplinary teams for brands including Audi, Jumex, Arizona, iShop, and Sanofi. Directed campaigns from concept to execution across digital channels. Presented proposals to client stakeholders....
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Digitas Mexico
Senior Copywriter
Jun 2014 - Mar 2022 | 7y 9m
Mexico City, MX
Developed campaigns for brands such as Audi Mexico, Banamex, P&G, PepsiCo, Powerade, Devlyn, and L’Oréal. Created digital-first strategies aligned with performance metrics. Collaborated with art directors...
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Young & Rubicam
Junior Copywriter
Oct 2012 - Jun 2014 | 1y 8m
Mexico City, MX
Developed advertising communications for brands such as Gandhi, Netflix, FUD, Barcel, Bonafont, and Ricolino. Produced copy across print, digital, and video formats.
Intercultural Communication
Questioning Skills
Leadership
Career Highlights
1/2
Led cross-cultural digital campaign team, Mexico
Built one of Mexico's most popular online casino campaigns
Mexico, 2026
While leading a cross-cultural team I created one of Mexico's most popular online casino campaigns....
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Pitch lead and brand contributor — Digitas
Won Arizona pitch and shaped 10bet branding for Digitas
Mexico City, MX, 2026
At Digitas I led the pitch for Arizona and contributed to the branding work for 10bet. I crafted...
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My values
Curiosity
Perseverance
Creativity
Global Citizenship
Collaboration
Education
Universidad de la Comunicación
Advertising
Ongoing
Language(s) I speak
Spanish
Fluent
English
Fluent