Guillermo Sandoval Rodríguez
I deliver culturally tuned, performance-driven marketing that transforms global strategies into local successes.
Mexico City, MX
Full time/Part time/Project based
Hybrid/Remote
I am an experienced marketing leader specializing in online casino and digital strategies, with over 14 years in the industry. At 10bet Mexico, I localized...
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My Career Journey
1/4
10bet Mexico
Content & Brand Executive
Dec 2024 - Present | 1y 5m
Mexico City, MX
At 10bet Mexico, I lead the full marketing strategy for the Mexican online casino and sportsbook market. I localized global campaigns to fit cultural nuances and strict regulatory requirements, which resulted...
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Digitas Mexico
Creative Director
Jun 2022 - Apr 2024 | 1y 10m
Mexico City, MX
As a Creative Director at Digitas Mexico, I spearheaded the creative strategy and localization efforts for major brands including Audi and Sanofi. I led multidisciplinary teams to develop integrated campaigns...
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Digitas Mexico
Senior Copywriter
Jun 2014 - Mar 2022 | 7y 9m
Mexico City, MX
In my role as Senior Copywriter at Digitas Mexico, I crafted compelling, conversion-focused messaging for top-tier brands like Audi Mexico and Banamex. I collaborated closely with art directors and strategists...
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Young & Rubicam
Junior Copywriter
Oct 2012 - Jun 2014 | 1y 8m
Mexico City, MX
At Young & Rubicam, I laid the foundation for my career by developing engaging advertising communications for brands such as Netflix and Bonafont. These early experiences in multi-channel storytelling...
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Cross-Functional Collaboration
Data-Driven Decision Making
Most proud of (3/3)
1st
Revamped 10bet's global campaign to resonate locally via precise adaptation.
2nd
Engineered a 75% monthly boost in Gross Gaming Revenue with targeted tactics.
3rd
Established a new standard in merging data insights with creative strategy.
Career Highlights
1/1
Won
Arizona Pitch
Mexico City, MX, 2023
Won one of the biggest pitches in that year for my agency
Fun fact about me
When I’m not immersed in crafting marketing strategies, I love experimenting with exotic recipes and exploring vibrant street food scenes as my creative outlet.
