Driving brand growth with data-driven strategies and multichannel marketing leadership.
Mexico
Full time
On-site/Hybrid/Remote
Marketing and Brand Leader with proven expertise in crafting and executing integrated strategies for leading global companies and agencies, including Kia...
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My Career Journey
1/8
Supreme Ecom
Marketing Manager: Strategy / Digital + Web
Oct 2024 - Present | 1y 10m
CDMX, MX
Designed and implemented digital marketing and e-commerce strategies focusing on growth and conversions. Developed affiliate marketing ecosystems, expanded B2B partnerships, improved YouTube production...
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Kia Motors
Marketing Manager (HOS): ATL/Digital + Web/CRM & BI
Jul 2022 - Nov 2023 | 1y 4m
Led integrated marketing strategy (ATL, digital, CRM, web, and data) aligned with business objectives. Managed $20M+ budget; implemented Salesforce CDP and AI solutions. Optimized conversion funnels, improved...
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Zoé Water
Marketing Manager: ATL & Digital
Mar 2019 - Jan 2022 | 2y 10m
Developed brand and marketing strategies to position Zoé Water nationally. Scaled marketing team, improved digital campaign engagement, expanded brand ambassador program, and secured national TV exposure...
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Telefónica Movistar
Trade MKT/ Brand & Digital
Jan 2017 - Feb 2019 | 2y 1m
Led retail brand execution and in-store marketing strategy for 300+ stores. Coordinated five regional managers, managed $19M+ budget, created experiential campaigns to drive engagement, and ensured brand...
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Telefónica Movistar
Marketing & Brand Manager
Nov 2013 - Jan 2017 | 3y 2m
Launched nationwide integrated marketing strategies, managing campaigns across ATL and digital channels and administering $16M+ budget. Directed sports sponsorships and high-impact campaigns for market...
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Telefónica Movistar
Marketing & Brand Supervisor
Sep 2012 - Nov 2013 | 1y 2m
Supported development and execution of integrated brand and product campaigns. Managed creative briefs, maintained brand consistency, collaborated with global and local agencies, and tracked campaign ...
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Telefónica Movistar
Visual Merchandising Manager
Jun 2010 - Sep 2012 | 2y 3m
Oversaw production for multiple media channels and managed merchandising for brand campaigns. Ensured alignment with global strategies and led cross-functional teams for campaign execution and reporti...
Supervised brand and product campaign development, managed agency-client relationships, developed creative briefs, and coordinated with global agencies. Oversaw production across various media and ensured...