Led marketing and e-commerce channels in Mexico, Honduras, and Costa Rica, built CRM infrastructure and strategy from scratch, launched Amazon 3P marketplace presence, exceeded sales targets 10 consecutive...

Designed and managed multi-channel digital campaigns for e-commerce and SME clients, led A/B testing and funnel optimization with improved conversions, achieved notable sales and lead growth for Pin-Up...

Managed paid media across four LATAM markets, optimized CAC and conversions, owned regional acquisition funnel, aligned local operations with global frameworks, grew qualified leads by 30%, reduced acquisition...

Built digital omnichannel strategy, integrated paid media, SEO, CRM, and owned assets, automated acquisition funnel, increased digital customer growth from 3% to 8.5%, expedited product-market fit, and...

Led direct marketing and CRM strategy, managed a cross-functional team of 15, connected digital activity to sales, delivered +33% CRM-attributed sales, standardized A/B testing framework, and improved...

Directed brand strategy with full P&L responsibility, executed digital campaigns, achieved 12% sales growth, launched World Cup campaign, and introduced new product lines surpassing targets.

Led brand and commercial strategy, managed multi-brand portfolio, and launched Nutri Leche Lactoseless, achieving market share above targets.

Directed brand and category strategy, applied consumer research, segmentation, and increased category share for Pétalo & Vogue brands.

Owned annual Marketing P&L and innovation roadmap, reactivated La Sierra, delivering volume and value growth.

Supported the MAS brand with financial analysis, trade marketing, and promotions.