Gerardo Salazar Fenton
Driving LATAM growth through strategic partnerships & go-to-market innovation.
Mexico, Cuauhtémoc
Project based/Full time/Part time
Remote/Hybrid
Seasoned strategic partnerships and go-to-market executive with over 15 years of experience leading commercial growth, ecosystem development, and revenue...
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My Career Journey
1/7
Alurian
Strategic Advisor – Partnerships & GTM
Feb 2025 - Present | 1y 5m
Advised leadership on ecosystem development, GTM planning, and commercial growth. Identified partner acquisition and market expansion opportunities, providing guidance on driving revenue and partner ecosystem...
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X-Data
Co-Founder & Head of Partnerships
Jan 2016 - Present | 10y 6m
Established and grew a 30-person data analytics company, developing partnership programs and generating $2M+ annual revenue. Led commercial operations and GTM across LATAM, delivering advanced business...
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Pulse Protocol
Director of Strategic Partnerships
Aug 2025 - Present | 11m
Lead commercial expansion across Mexico and LATAM through strategic partnerships with healthcare organizations. Designed partner onboarding and success frameworks, drove market acquisition strategies,...
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Meta
Partner Solutions Manager Lead – Mexico / LATAM Product Lead, Video, Creators & AdTech
Sep 2021 - Jan 2024 | 2y 4m
Led Meta's partner ecosystem expansion in Mexico, increasing partner adoption from 23% to 57% and generating $100M+ quarterly revenue. Developed GTM strategies, built executive-level relationships with...
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Expedia Group
Senior Business Development Manager
Aug 2018 - Sep 2021 | 3y 1m
Drove strategic partnerships and market development in Mexico and LATAM. Generated $11M+ through tourism initiatives, negotiated cross-sector agreements, coordinated GTM programs, and surpassed commercial...
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Rappi
Sr. Brand Strategy & Revenue Manager
Nov 2015 - Jun 2017 | 1y 7m
Launched and scaled commercial partnerships during Rappi's market entry in Mexico. Closed high-value deals with global brands, developed revenue-generating solutions, and drove rapid regional growth.
Toptal
Sales Development & Marketing Lead
Jan 2013 - Oct 2015 | 2y 9m
Generated $7M+ through outbound sales and marketing campaigns. Built and led distributed sales teams, optimized lead generation, and executed scalable acquisition programs for global business expansio...
Leadership
Collaboration
Strategic Thinking
Most proud of (2/3)
1st
Led Meta's partner ecosystem expansion in Mexico, raising partner adoption from 23% to 57% and unlocking $100M+ quarterly.
2nd
Co-founded and grew X-Data to a 30-person data analytics firm, building operations that delivered $2M+ annual revenue.
Career Highlights
1/2
Partner Solutions Manager Lead, Meta (2021–2024)
Scaled Mexico partner adoption to 57% and $100M+ revenue
Mexico City, MX, 2024
In 2021–2024 as Partner Solutions Manager Lead at Meta I led the expansion of the Mexico partner...
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Sr. Brand Strategy & Revenue Manager, Rappi (2015–2017)
Launched Rappi's Mexico partnerships, closing high‑value deals
Mexico City, MX, 2021
In 2015–2017 as Sr. Brand Strategy & Revenue Manager at Rappi I led commercial partnership strategy...
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