Gabriela Hernández González
Expert in 360° omnichannel marketing, team leadership, and AI-driven strategies.
Mexico City, CDMX
Full time
Hybrid
Senior Digital Marketing Manager with 25+ years of experience leading 360° strategies across finance, insurance, security, and social sectors. Successfully...
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My Career Journey
1/4
Fundación Medita México
Gerente de Marketing y Comunicación
Jan 2023 - Jan 2026 | 3y
Ciudad de México, MX
Reached 1,043,111 users with minimal investment via data-driven 360° campaign integrating Meta Ads, Google Ads, and traditional channels. Increased website traffic by 141% above goal, optimized KPIs achieving...
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Tools & Services México
Directora de Marketing Digital, Comunicación y Franquicias
Jan 2015 - Jan 2023 | 8y
Ciudad de México, MX
Led go-to-market strategies for four business units, achieving distinct positioning for each with a single team. Reduced general expenses by 50% and accelerated flagship showroom launch coordinating internal...
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SURA México
Commercial Communication Manager
Jan 2012 - Jan 2014 | 2y
Ciudad de México, MX
Increased memberships and transfers by 40% with segmented commercial communication strategies. Enhanced team KPIs by creating actionable sales enablement and training materials. Reduced customer churn...
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BBVA México (Bancomer)
Subdirectora de Marketing y Publicidad
Jan 1994 - Jan 2012 | 18y
Ciudad de México, MX
Exceeded annual credit card placement goals by 130% with advanced audience segmentation and ongoing metric analysis. Launched successful products Libretón and Winner Card with widespread adoption and ISO...
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English Language
Spanish Language
Leadership
Innovation
Calmness Under Pressure
Analytical Thinking
Active Learning
Team Leadership
Digital Literacy
Results Focused
Most proud of (2/3)
1st
Reached 1,043,111 people with a low‑budget, data‑driven 360° fundraising campaign using Meta, Google and offline channels
2nd
Exceeded annual credit‑card placements by 130% through advanced audience segmentation and metric‑driven campaigns
Career Highlights
1/2
Gerente de Marketing y Comunicación, Fundación Medita México (2023–2026)
Reached 1.04M people with a low‑cost 360° campaign
mexico city, 2023
In 2023 as Gerente de Marketing y Comunicación at Fundación Medita México I led a data‑driven...
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Subdirectora de Marketing y Publicidad, BBVA México (1994–2012)
Exceeded annual credit‑card placements by 130% through segmentation
México, 1994
In my role as Subdirectora de Marketing y Publicidad at BBVA México I applied advanced audience...
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My values
Leadership
Continuous Learning
Community Engagement
Collaboration
Results-Oriented
Education
University of Texas - Pan American
Marketing
Ongoing
Certifications & Qualifications
IA Aplicada al Marketing
Claude Academy / Avora AI2026
Certificado en Community Management
Universidad La Salle México2017
Diplomado en Marketing
Tecnológico de Monterrey2014
Language(s) I speak
Spanish
Fluent
English
Intermediate