Delivered +185 bps in share of market by leading strategy for largest category, achieved +15% sales through partnership with Mexican National Football Team, and grew Eveready by +6pp via 125th anniversary...

Led end-to-end marketing strategy for global and regional brands (Orbit, Hubba Bubba, Doublemint, American brands), managing brand strategy, innovation and commercial execution for Gum & Mints portfol...

Delivered +20% YoY growth for La Lechera with flavor innovation, launched Baileys Ice Cream (#1 launch, +2pp market share), generated $10M+ MXN in first-year sales, managed P&L, pricing, positioning, and...

Improved brand perception by +3pp via portfolio architecture and positioning, delivered +10% YoY sales through optimization and 20+ annual SKU launches. Oversaw portfolios in Frozen Yogurt, Food & Beverages,...

Led 'WAR' project to defend market share, created new checkout displays, drove Oxxo loyalty promotions, delivered +6% sell-out growth via relaunch & packaging, improved margins using channel pricing s...

Led PiK-Fuego concept-to-market delivery (brand’s first hot-flavor), managed innovation, campaigns & POS execution regionally.

Supported go-to-market launch strategy, POS, positioning and trade campaign for Cadbury Eclairs, managed budget, scorecards, forecasting and sales tracking.

Supported customer marketing, managed budget, events, business intelligence and vendor coordination.