Gabriela Casado
Driving international brand growth through data-driven, strategic marketing leadership.
Mexico City, MX
Full time
Hybrid/On-site
Seasoned global marketing executive with 15+ years leading franchise marketing, brand strategy, and multi-market business growth across North America,...
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My Career Journey
1/6
IHOP & Applebee's
International Marketing Executive
Apr 2016 - Jun 2026 | 10y 2m
Mexico City, MX
Led international franchise marketing strategy across multiple continents, supporting over 20 franchise groups. Managed $1.5M–$3M USD annual budgets, executed integrated campaigns generating significant...
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NASCAR Mexico
Independent Marketing Consultant
Jan 2016 - Jan 2026 | 10y
Managed sponsorship activation, experiential marketing, and brand promotion for NASCAR Mexico and other clients. Orchestrated event marketing, developed fan engagement programs, built relationships with...
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International Head Account Director Marketing & Brand Strategy
International Head Account Director
Jan 2012 - Jan 2016 | 4y
NM+U Marketing Agency
Key Account Manager
Mar 2009 - Jul 2012 | 3y 4m
Managed partnerships and key accounts for a leading entertainment company. Developed integrated promotional campaigns, executed licensing initiatives, coordinated cross-functional teams, negotiated agreements,...
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Disney Televisa
Sales Executive
Aug 2007 - Feb 2009 | 1y 6m
Developed and managed strategic partnerships with advertising agencies and media outlets to drive revenue. Led annual negotiations, generated new business, strengthened long-term client relations, and...
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McCann Agency
Account Executive
Aug 2006 - Aug 2007 | 1y
Advised clients on strategic media selection, managed purchase orders and budgets, oversaw media planning and placements, monitored performance, and optimized campaign results through cross-functional...
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Coaching
Results Focused
Strategic Thinking
Mentorship
Ability To Meet Deadlines
Leadership
Relationship Building
Business Acumen
Most proud of (2/3)
1st
Led rollout of a major seasonal campaign across IHOP and Applebee's franchise markets, launching across countries and exceeding sales targets.
2nd
Led sponsorship and partnership initiatives for NASCAR Mexico, managing complex partnerships and cross-functional execution.
Career Highlights
1/2
Campaign lead across franchise markets — IHOP & Applebee's
Launched multi-country seasonal campaign for IHOP & Applebee's
Mexico, 2026
In my role leading the rollout of a major seasonal campaign across franchise markets for IHOP...
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Sponsorship and partnerships lead — NASCAR Mexico
Led sponsorship & partnership initiatives for NASCAR Mexico
Mexico City, MX, 2012
In one of the most defining moments of my career I led sponsorship and partnership initiatives...
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