Gabriel Lara Martínez
Strategic leader in digital & AI-driven marketing, driving growth and global-local excellence.
Mexico City, MX
Full time
On-site/Hybrid
Marketing Manager with 15+ years’ experience across automotive, watch, luxury goods, real estate, and retail sectors for B2B and B2C markets. Led digital...
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My Career Journey
1/4
OSRAM
Marketing Manager
Jan 2023 - Present | 3y 6m
Mexico City, MX
Directed a cross-functional team, managed a $60k–$500k marketing budget, led the annual marketing plan for three commercial channels, coordinated partnerships, adapted German macro-strategy for Mexico,...
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CASIO Mexico
Marketing & PR Manager
Jan 2016 - Jan 2023 | 7y
Mexico City, MX
Led a team managing multi-brand campaigns, launched e-commerce for CASIO in Mexico, managed digital and traditional marketing, aligned local strategy with Casio Japan, expanded LATAM partnerships, kept...
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QUIERO CASA
Marketing Coordinator
Jan 2011 - Jan 2015 | 4y
Mexico City, MX
Led a team managing graphic design, web design, and commercial promotion. Developed and implemented marketing plans, ATL/BTL strategies, and trade merchandising. Increased showroom traffic by 40%, achieved...
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TIME 4 WATCHES
Marketing & PR Coordinator
Jan 2006 - Jan 2010 | 4y
Mexico City, MX
Supervised designers and promoters, managed premium merchandising and strategy adaptation from Geneva HQ, negotiated print and digital media, drove public relations and events, developed exclusive campaigns,...
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Results Focused
Digital Literacy
Change Agility
Resourcefulness
Leadership
Support Colleagues
Relationship Management
Analytical Thinking
Emotional Intelligence
Most proud of (2/3)
1st
Directed a cross-functional marketing team at OSRAM, managing $60k–$500k budgets and leading annual plans across three channels.
2nd
Launched Mexico’s first official casioshop.mx, building e‑commerce from scratch and turning a traditional team digital‑first on a tight budget.
Career Highlights
1/1
Marketing & PR Manager, CASIO Mexico (2016–2023)
Launched Mexico’s first official casioshop.mx
Mexico City, MX, 2019
In 2016 as Marketing & PR Manager at CASIO Mexico I led the end-to-end launch of the company’s...
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My values
Adaptability
Leadership
Results-Oriented
Team Empowerment
Creativity
Education
University of Barcelona
Master’s in Digital Marketing, E-commerce & Artificial Intelligence
Ongoing
ESCA – National Polytechnic Institute (IPN), Mexico
Bachelor’s in Commercial Relations
Ongoing
Certifications & Qualifications
Retail & Sales
ITAM2026
Digital Marketing
TEC DE MONTERREY2026
Language(s) I speak
Spanish
Fluent
English
Fluent