Francisco Zárate
Driving growth & partnerships across sports, entertainment, and international brands.
Mexico City, MX
Full time
Remote/Hybrid/On-site
Experienced leader with over 10 years in commercial strategy, marketing, and partnership management across sports, entertainment, esports, and international...
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My Career Journey
1/6
Host City Ciudad de México | FIFA World Cup 2026
Commercial, Marketing & Strategic Partnerships Manager
May 2025 - Present | 1y 4m
Mexico City, MX
Oversaw a USD $28 million commercial sponsorship portfolio, led partnership activation, strategic initiatives, and integrated marketing campaigns with FIFA and governmental bodies. Directed over 25 fan...
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YANGA
Client Success & Operations Leader
Mar 2024 - May 2025 | 1y 2m
Managed strategic relationships with global brands such as Apple, Nike, Adidas, and more. Oversaw projects averaging USD $500K per client, led onboarding and growth, developed tailored commercial proposals,...
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Mediapro | LVP (Liga de Videojuegos Profesionales)
Senior Key Account Manager LATAM
Apr 2015 - May 2024 | 9y 1m
Managed sponsorship agreements totaling about USD $25 million across Latin America. Led sales and partnerships for esports leagues, branded content, and events. Built commercial relationships with leading...
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Cozar Estacionamientos
Partner
Jan 2007 - Jan 2024 | 17y
Co-managed commercial strategy, operational oversight, and business development for a family-owned parking management company.
UNESCO | United Nations Educational, Scientific and Cultural Organization
Higher Education Consultant & Lecturer
Jan 2010 - Jan 2019 | 9y
Designed competency-based curricula and academic programs, taught undergraduate and upper-secondary courses, and delivered workshops and faculty development in International Relations, Social Sciences,...
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TSOOL Camps
Partner
Jan 2008 - Jan 2019 | 11y
Led business development, client acquisition, and operations for educational and recreational camps.
Accountability
Communications
Collaboration
Business Acumen
Diplomacy
Strategic Thinking
Cultural Sensitivity
Adaptability
Most proud of (2/3)
1st
Oversaw a USD $28M sponsorship portfolio and led integrated FIFA-government activation and marketing for Mexico City's World Cup.
2nd
Managed ~USD $25M in sponsorship agreements across LATAM, leading sales and partnerships for esports leagues and branded content.
Career Highlights
1/2
Host City Ciudad de México, 2025
Commercial, Marketing & Strategic Partnerships Manager
Mexico City, MX, 2025
In 2025 as Commercial, Marketing & Strategic Partnerships Manager I oversaw a USD $28M commercial...
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Cultural program and partner activation — Host City Ciudad de México, FIFA 2026
Built the Cultural Corridor uniting 17 museums for the World Cup
Mexico City, MX,
In 2025 I created the Cultural Corridor for Mexico City, bringing together 17 museums around...
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