Strategic digital marketer delivering high-ROAS, data-driven campaign growth.
Mexico City, MX
Full time
Remote/Hybrid
Senior digital marketing manager and strategist with over 14 years of experience building, executing, and optimizing cross-channel paid and organic campaigns...
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My Career Journey
1/6
FSV
Senior Digital Manager
Sep 2022 - Present | 4y 1m
Mexico City, MX
Manages a multi-vertical portfolio including Paramount+, Pluto TV, European and U.S. clients, overseeing $180K+ annual paid media budget at 4.2x ROAS. Designed Paramount+ funnel driving 28% trial-to-paid...
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Independent / Freelance
Digital Strategist
Aug 2017 - Present | 9y 2m
Mexico City, MX
Built lead-gen funnels for KIA Motors México and iWork Places, exceeding industry benchmarks. Ran successful USD-denominated campaigns for Tafer Resorts, led OPPO Mexico's product launch paid campaigns,...
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Kele Media Limited
Digital Manager
Oct 2020 - Oct 2022 | 2y
Led digital strategy for a Europe-based consortium, aligning multi-market positioning and content strategy with regional objectives, especially in betting and casino hubs.
Mijo! Brands
Senior Editor
May 2016 - Aug 2017 | 1y 3m
Directed content strategy and production for entire client portfolio and led social media and positioning efforts for concurrent clients.
Fox Deportes
Editor
May 2014 - Dec 2015 | 1y 7m
Dallas, US
Produced and managed digital content for U.S.-facing website in an English-language media context targeting Spanish-speaking U.S. audiences.
iWork Places
Digital Communication Lead
Jan 2010 - May 2014 | 4y 4m
Built and led internal digital communication strategy and directed SEO/SEM and lead generation programs supporting business development.