Led creative briefs and pitches for clients across Mexico, Colombia, and the U.S., developing strategies and campaign concepts for internal communications and influencer collaborations. Oversaw conceptualization...

Defined performance metrics for a multidisciplinary team. Contributed to major relaunch campaigns and redesigned social strategies, boosting engagement and brand positioning. Developed early advertising...

Created messaging and content grids for various digital communication campaigns. Developed the 'Love Without Commission' campaign and collaborated with leadership on strategic initiatives.

Worked on political campaigns at multiple government levels. Trained staff on social media and digital communications across Mexican states.

Developed social media copy and concepts for diverse sectors. Screenwriter and creative contributor for the first INFONAVIT motion graphics series. Coordinated and produced campaign photoshoots.